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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in creative direction, leading teams, and developing impactful brand storytelling across various mediums. Proficient in establishing creative standards and leveraging AI tools to enhance production quality and efficiency.
Highest-signal resume keywords
Creative DirectionBrand StorytellingTeam LeadershipAgency CollaborationPerformance Creative
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StandardsArt DirectionPhotography StandardsCampaign DevelopmentConcept BuildingB2B Brand ExperienceDocumentary WorkTestimonial WorkUnscripted WorkAI Tooling
Soft Skills
CollaborationCommunicationLeadershipQuality AssuranceStorytelling
Industry Keywords
Healthcare ExperienceRegulatory Category ExperienceIn-House ExperienceAgency ExperienceConsumer Brand Experience
About the role
Key responsibilities & impact- Develop and own how Doctronic presents itself across channels
- Drive brand, social, paid campaign, video, founder, and team storytelling
- Own Doctronic’s visual and verbal identity
- Build a brand system for internal teams and agency partners
- Establish art direction, casting, photography standards, and reusable templates
- Determine when to leverage AI while ensuring people featured in marketing are real
- Set creative standards for brand and performance media
- Build concepts and formats for growth-team iteration and testing
- Collaborate with internal teams and external partners on campaigns
- Direct internal and external creative partners
- Raise the quality of shipped creative work
- Build a modern, AI-enabled in-house creative team
- Report to the SVP of Marketing
Requirements
What you’ll need- 12+ years in creative direction
- 4+ years leading a creative team or function
- Experience shepherding consumer and B2B brands
- Experience shipping impactful work across mediums
- Experience directing agencies and production partners
- Experience with documentary, testimonial, and unscripted work with real people
- Experience directing experts who are not performers
- Fluency in performance creative and recognizing effective advertisements
- Agency and in-house experience (nice to have)
- Healthcare or another sensitive, regulatory category experience (nice to have)
- Experience using AI tooling to expand small-team production (nice to have)
- Must answer whether employment visa sponsorship will be required
Benefits
Comp & perks- Equity
- Equal opportunity employment
- Inclusive work environment
- Diversity commitment
