Paid Media Manager

Doctronic

. Own strategy and execution across live paid channels, including account and campaign structure, budgets, bidding, and ongoing optimization .

Posted 9/21/2026full-timeUnited StatesSeniorLead💰 $135,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid acquisition strategies across multiple channels, with a strong focus on data-driven decision-making and compliance within regulated environments. Proficient in budget management, analytical reporting, and creative collaboration to drive growth in consumer health sectors.

Highest-signal resume keywords

Paid Acquisition ManagementBudget OwnershipAnalytical CapabilitiesConsumer Health ExperienceBI Tool Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPaid SocialCampaign OptimizationIncrementality TestingData AnalysisAI in Media PlanningBidding StrategiesChannel Strategy DevelopmentCreative Brief WritingTesting Structures

Soft Skills

Direct CommunicationCollaboration

Tools & Technologies

Google AdsMeta AdsTikTok AdsConnected TVBI ToolsClaude

Industry Keywords

HIPAA ComplianceHealth CategoryTelehealthRegulated Category

About the role

Key responsibilities & impact

Own strategy and execution across live paid channels, including account and campaign structure, budgets, bidding, and ongoing optimization
Devise and drive experimentation to generate actionable learnings and growth opportunities
Operate within health-category and HIPAA-compliant tracking and targeting limits
Partner with marketing engineering on privacy-prioritized measurement
Propose, execute, and scale diversified channel strategies
Write creative briefs for internal and external creative teams
Share results to inform future creative development
Own testing structures that isolate variables and apply learnings
Ensure all creative passes clinical review
Own ongoing paid-efforts reporting, including incrementality testing, with the analytics lead
Recommend data-grounded budgets to increase growth

Requirements

What you’ll need

7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership
At least one channel taken from zero to material scale
Hands on keyboard in at least two of Google, Meta, TikTok, connected TV, and direct mail
Strong analytical capabilities and ability to run the numbers independently
Knowledge of how AI can help media planning, buying, and optimization
Comfortable deploying increasingly large budgets in a fast-paced, ambiguous environment
Direct communication and ability to share informed recommendations
Consumer health, telehealth, or another regulated category experience preferred
Fluency in a BI tool and/or Claude preferred

Benefits

Comp & perks

Equity
Flexible time off
Hybrid in New York City or remote in California
12 weeks fully paid parental leave for all parents