Marketing Operations Analyst

Dodge Construction Network

. Unlock data-driven decision making for marketing operations .

Posted 10/10/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing operations and technology, with a strong focus on data-driven decision making, campaign execution, and analytics. Proficient in tools such as Salesforce Pardot and WordPress, with a solid understanding of lead management and performance optimization.

Highest-signal resume keywords

Marketing OperationsSalesforce PardotWordPress CMSData AnalyticsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead Lifecycle TrackingAttribution ModelingCampaign AnalyticsDashboard DevelopmentData IntegrityA/B TestingTagging and TrackingGoogle Tag ManagerExcel Proficiency

Soft Skills

Clear CommunicationCross-Functional CollaborationAttention to DetailTraining OthersPrioritization

Tools & Technologies

SalesforceGA4GTMUnbounceOngageEvent BriteON24Adobe Creative CloudTableauQuickSight

Industry Keywords

Demand GenerationLifecycle MarketingCampaign ExecutionData-Driven Decision MakingMarketing Technology

Tech Stack

Tools & technologies

CloudTableauWordPress

About the role

Key responsibilities & impact

Unlock data-driven decision making for marketing operations
Enable efficient campaign execution, accurate attribution, and scalable growth
Collaborate across marketing, sales, and IT to analyze and optimize demand generation, lifecycle marketing, and digital performance processes
Partner with marketing and sales stakeholders to ensure clean data, accurate tracking, and systems alignment
Build dashboards and reporting to support marketing analytics, data integrity, and platform visibility
Develop and document processes, workflows, and governance standards for campaign execution and lead management
Collaborate with demand generation and lifecycle teams on lead routing, segmentation, scoring models, and A/B testing
Monitor and report on platform performance, system errors, and integration gaps
Own troubleshooting and quality assurance
Report directly to the Sr. Director, Revenue Operations & Analytics
Expected travel of 10%

Requirements

What you’ll need

Candidates located in the continental United States will be considered
Legally authorized to work in the United States and must not now or in the future require sponsorship for employment visa status
Bachelor’s degree in a related field or equivalent education and work experience
4+ years in marketing operations, marketing technology, or related roles
Hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking
Hands-on experience with WordPress for website updates, plugin management, and performance optimization
Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
Familiarity with tagging, tracking, UTM frameworks, Google Tag Manager, and GA4
Experience supporting lead routing and scoring, lifecycle management, attribution modeling, and campaign analytics
Strong technical aptitude and project management skills
Ability to translate marketing needs into system solutions
Clear communication and ability to partner cross-functionally and train others on tool usage
Preferred: hands-on proficiency with Salesforce standard and custom objects, reports, dashboards, list views, and reporting schema
Preferred: strong Excel skills, including lookups, pivot tables, and basic modeling
Preferred: experience building or maintaining dashboards in Tableau, QuickSight, or similar BI tools
Preferred: experience with prompt engineering Large Language Models (LLMs) for data-driven analysis
Preferred: meticulous attention to detail and strong documentation habits
Preferred: ability to field requests from multiple stakeholders and prioritize competing day-to-day demands
Background check required after a conditional job offer

Benefits

Comp & perks

Market competitive salary
Comprehensive benefits
Uncapped variable incentive plans or an annual discretionary performance bonus, for applicable roles
Reasonable accommodation or assistance completing the online application
Equal employment opportunity