Paid Media Strategist II – APAC

Donaldson

. Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads .

Posted 11/4/2026full-timeRemote • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across multiple platforms, with a strong focus on Google Ads and Microsoft Advertising. Proven ability to analyze campaign performance, manage budgets, and deliver actionable insights to drive revenue growth in a B2B context.

Highest-signal resume keywords

Paid Media Strategy DevelopmentGoogle Ads ExpertiseMicrosoft Advertising ExpertiseCampaign Performance AnalysisB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementPaid Social Campaign ManagementAudience SegmentationA/B TestingBudget ManagementAttribution ModelingMulti-Touch MeasurementSEO Tools FamiliarityGoogle Analytics 4Looker Studio

Soft Skills

Excellent CommunicationAnalytical SkillsProject ManagementIndependenceCross-Cultural Collaboration

Tools & Technologies

LinkedIn Campaign ManagerMeta Ads ManagerCRM SystemsMarketing Automation ToolsSEMrushGoogle Search Console

Industry Keywords

B2B Industrial BrandsRegional Digital MarketingAPAC Media LandscapesCampaign Performance InsightsCompetitive Activity Monitoring

About the role

Key responsibilities & impact

Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads
Monitor campaign performance daily and adjust bids, budgets, targeting, and creative to meet KPIs
Build full-funnel campaigns from awareness through lead generation and conversion, tailored to regional audiences and go-to-market priorities
Lead audience segmentation, targeting, and retargeting across platforms
Design and run A/B tests on creative, copy, bidding strategies, and landing pages
Partner with regional marketing, sales, and product teams on launches, seasonal initiatives, and market-specific needs
Establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders
Monitor competitive activity, platform changes, new features, and paid media trends
Share best practices and help build a consistent paid media framework across the global team

Requirements

What you’ll need

5+ years of hands-on experience managing paid search and paid social campaigns
Deep platform expertise in Google Ads and Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager
Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs
Ability to operate independently, set priorities, and drive projects forward in a global, complex organization
Excellent communication skills and ability to translate data into clear narratives for marketing and sales leadership
Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar reporting and analytics tools
Direct experience planning and managing paid media for B2B industrial brands (preferred)
Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across APAC, particularly Vietnam, India, and Malaysia (preferred)
Familiarity with SEO tools such as SEMrush or Google Search Console (preferred)
Familiarity with attribution modeling and multi-touch measurement approaches (preferred)
Comfort working with CRM and marketing automation data (preferred)
Experience working across multiple time zones and cultures in a global organization (preferred)
Applicants in countries outside the United States must meet comparable export control requirements of that country and the United States

Benefits

Comp & perks

Equal employment opportunities regardless of race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law