Senior Paid Media Strategist

Donaldson

. Own paid media strategy and execution for the Americas .

Posted 10/21/2026full-timeBloomington • Minnesota • United StatesSenior💰 $92,400 - $115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across multiple platforms, with a strong focus on performance analysis and optimization. Proficient in managing significant media budgets and translating data insights into actionable marketing strategies.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ManagementGoogle Analytics 4 (GA4)Audience SegmentationB2B Digital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search CampaignsSocial Media CampaignsBudget ManagementA/B TestingAttribution ModelingData AnalysisPerformance ReportingLead GenerationConversion OptimizationSEO Tools

Soft Skills

Excellent CommunicationProject ManagementIndependent OperationCross-Cultural Collaboration

Tools & Technologies

Microsoft AdvertisingLinkedIn AdsMeta AdsLooker StudioSEMrushGoogle Search Console

Industry Keywords

B2B Industrial BrandsDigital MarketingMedia BudgetsRegional MarketingPerformance Insights

About the role

Key responsibilities & impact

Own paid media strategy and execution for the Americas
Develop, manage, and execute regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads
Monitor campaign performance daily and adjust bids, budgets, targeting, and creative to meet KPIs
Build full-funnel campaigns from awareness through lead generation and conversion
Lead audience segmentation, targeting, and retargeting across platforms
Design and run A/B tests on creative, copy, bidding strategies, and landing pages
Partner with regional marketing, sales, and product teams on launches, seasonal initiatives, and market-specific needs
Establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders
Monitor competitive activity, platform changes, new features, and paid media trends
Share best practices and help build a consistent paid media framework across the global team

Requirements

What you’ll need

5+ years of hands-on experience leading and managing paid search and social campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
3+ years of experience managing significant media budgets and delivering against pipeline and revenue KPIs
3+ years of experience using Google Analytics 4 (GA4), Looker Studio, or similar analytics platforms to analyze digital performance, build reports and dashboards, and translate data into actionable insights
Direct experience planning and managing paid media for B2B industrial brands preferred
Familiarity with SEO tools such as SEMrush or Google Search Console preferred
Familiarity with attribution modeling and multi-touch measurement approaches preferred
Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across the Americas, Australia, and New Zealand preferred
Working proficiency in Spanish and/or Portuguese highly preferred
Comfort working with CRM and marketing automation data to inform campaign strategy
Experience working across multiple time zones and cultures in a global organization
Ability to operate independently, set priorities, and drive projects forward in a global, complex organization
Excellent communication skills and ability to translate data into clear narratives for marketing and sales leadership
Bachelor's degree in a related field such as Marketing, Business, Data Analytics, or Communications preferred
Must be currently and legally authorized to work in the United States without current or future sponsorship
International relocation or remote work arrangements outside of the U.S. will not be considered

Benefits

Comp & perks

Health benefits
Retirement plan (401k)
Paid time away
Paid leaves, including paid parental leave
Competitive total rewards package