Head of Product Marketing

Donorbox

. Build and lead the product marketing function at Donorbox .

Posted 9/29/2026full-timeRemote • United States, CanadaLead💰 $130,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing leadership with a focus on Product-Led Growth strategies, effective messaging, and performance metrics. Proven ability to collaborate across teams and manage product marketing initiatives that drive growth and retention in B2B and B2B2C environments.

Highest-signal resume keywords

Product Marketing LeadershipProduct-Led Growth StrategyKPI Tracking and AnalysisCross-Functional CollaborationMessaging and Positioning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGrowth Strategy DevelopmentKPI Definition and MeasurementMarket Performance MetricsSales EnablementBehavioral Data SynthesisCompetitive IntelligenceCampaign Performance EvaluationFreemium Growth TacticsStandardized Process Development

Soft Skills

LeadershipMentoringAnalytical ThinkingNarrative DevelopmentCommunication

Tools & Technologies

GTM AssetsPitch DecksObjection-Handling GuidesBattlecardsCompetitive Tear-Downs

Industry Keywords

SaaSB2BB2B2CFintechPhilanthropy TechNonprofit TechSelf-Serve ConversionProduct Adoption LoopsMulti-Segment Customer BasesGeographic Market Experience

About the role

Key responsibilities & impact

Build and lead the product marketing function at Donorbox
Make product marketing a key driver of growth, conversion, and retention
Own positioning and messaging across diverse nonprofit audiences
Define Donorbox's Product-Led Growth strategy
Partner with Product, Sales, Customer Success, and Marketing to bring launches to market
Lead, mentor, and manage 1 direct report (Product Marketing Manager)
Set clear team goals, priorities, and performance standards
Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers
Coordinate launch timelines, narrative integrity, and revenue goals across functions
Identify sales enablement priorities that shorten deal cycles and improve retention
Establish outcome-based KPIs for Product Marketing initiatives
Track and report campaign and feature effectiveness to executive leadership
Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments
Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs
Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs
Serve as the primary voice of the market to Product Management and influence roadmap priorities
Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap
Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks
Own competitive intelligence and monitoring

Requirements

What you’ll need

7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments
Proven experience managing PMM team members and building scalable, standardized processes from the ground up
Hands-on experience developing Product-Led Growth strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics
Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team
Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes
Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results
Outstanding narrative and messaging capabilities across distinct ICPs
Fully remote based in Canada or United States, with a preference for CT/ET time zones
Background in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals
Experience working across multi-segment / B2B2C customer bases
Experience balancing product-led growth (PLG) with sales-assisted GTM for larger accounts
Experience working across multiple geographies

Benefits

Comp & perks

Fully remote work from the comfort of your home
Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state)
Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
Reimbursement package for home office expenses and professional development, up to $1.5k
Eligibility for employee equity plan (stock options)
Wellness program with fitness and mindfulness classes
Love your work and our mission of serving nonprofits!