Donorbox

Product Marketing

• Build and lead the product marketing function at Donorbox
• Make product marketing a key driver of growth, conversion, and retention
• Own positioning and messaging across diverse nonprofit audiences
• Define Donorbox's Product-Led Growth strategy
• Partner with Product, Sales, Customer Success, and Marketing to bring launches to market
• Lead, mentor, and manage 1 direct report (Product Marketing Manager)
• Set clear team goals, priorities, and performance standards
• Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers
• Coordinate launch timelines, narrative integrity, and revenue goals across functions
• Identify sales enablement priorities that shorten deal cycles and improve retention
• Establish outcome-based KPIs for Product Marketing initiatives
• Track and report campaign and feature effectiveness to executive leadership
• Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments
• Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs
• Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs
• Serve as the primary voice of the market to Product Management and influence roadmap priorities
• Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap
• Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks
• Own competitive intelligence and monitoring

Head of Product Marketing

Data Engineer

• Design, build, and optimize ETL/ELT workflows using SQL, Python, dbt, and Airflow
• Create and refine scalable data models primarily within BigQuery
• Cleanse, transform, and structure data for accurate analysis and reporting
• Mentor junior engineers and promote best practices in coding, data modeling, and system design
• Collaborate with data analysts and business stakeholders to translate business needs into technical requirements
• Create summary tables and enhance database models for Data Analysts
• Maintain documentation for data systems, pipelines, data flows, and schemas
• Deploy datasets, reports, and dashboards to Superset
• Apply software development best practices, including version control, testing, and modular code design
• Work within an agile development framework and contribute to continuous improvement
• Present completed data products and gather stakeholder feedback
• Own complex data problems from root-cause identification through production-ready solutions
• Conduct performance audits on data pipelines, databases, and dashboards and implement optimizations

Senior Data Engineer

Content Manager

• Research trending industry blog topics based on keyword research provided by the SEO team.
• Work with the SEO specialist to obtain new and relevant keywords monthly.
• Create 4–6 blog briefs every week through thorough research.
• Review and edit articles, blog posts, and marketing materials for grammatical accuracy, clarity, and consistency.
• Correct spelling, punctuation, and syntax errors.
• Ensure content follows the style guide and maintains brand voice and tone.
• Collaborate with writers and provide constructive feedback.
• Fact-check content and verify information accuracy and credibility.
• Recommend content enhancements, including restructuring, clarifying points, and adding supplementary information.
• Move final blog drafts to WordPress.
• Create blog title images with guidance from the graphic designer.
• Publish blogs and conduct final reviews.
• Create and send the monthly blog newsletter.
• Structure content for answer-engine-friendly formatting to maximize citations across LLMs and AI search engines.
• Update existing blogs with recent data, examples, product information, title images, and AEO/SEO optimization.
• Conduct ongoing AEO/AIO analysis and experimentation to improve brand visibility in AI-driven search.
• Write product-based blogs for new launches.
• Create email marketing and banner content for new launches.
• Build and schedule email campaigns in ActiveCampaign.
• Work with the Tech team to collect customer data for email campaigns.
• Identify and apply new AEO/SEO trends and content strategies.
• Assist with monthly performance reporting using GSC and GA4.
• Conduct market research tasks.

Head of Product Marketing

Senior Data Engineer

Content Editor