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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end lead generation funnels and executing growth marketing strategies across various channels. Proficient in performance marketing, budget management, and utilizing analytics tools to drive pipeline and revenue growth.
Highest-signal resume keywords
Lead Generation Funnel ManagementPerformance Marketing CampaignsBudget Allocation and ForecastingSalesforce Data UtilizationGrowth Marketing Strategy Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingPerformance MarketingLead GenerationA/B TestingAudience SegmentationMarketing KPIsCAC OptimizationROAS TrackingFunnel OptimizationLifecycle Marketing
Soft Skills
Cross-Functional CollaborationStrategic ThinkingAnalytical SkillsCommunication SkillsLeadership
Tools & Technologies
SalesforceGA4GTMLooker StudioGoogle AdsMeta Ads
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
B2B MarketingLead HandoffPipeline ManagementRevenue GoalsMarketing Strategy
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own the lead generation funnel end-to-end, from top-of-funnel acquisition through MQL/SQL handoff and conversion
- Set and execute growth marketing strategy across paid and owned channels
- Manage performance marketing campaigns, including budget allocation, bidding, creative testing, and optimization for CAC, ROAS, and conversion efficiency
- Partner with Sales on lead routing, funnel handoffs, feedback loops, and shared pipeline and revenue goals
- Lead quarterly and annual growth planning with Finance and RevOps
- Allocate budgets across channels and forecast against pipeline targets
- Collaborate with Account Management on lifecycle marketing strategy to improve retention, engagement, and funnel velocity
- Design and lead A/B tests, audience segmentation, and channel experiments
- Use Salesforce data to connect marketing spend to pipeline and revenue outcomes
- Report ROI and funnel health to leadership
- Collaborate with Analytics to build dashboards and measurement frameworks in GA4, GTM, and Looker
- Work directly with the Head of Marketing and closely with Sales and Product to drive qualified pipeline and revenue growth
Requirements
What you’ll need- Bachelor's degree in Marketing or related field
- 5–7 years in growth or performance marketing
- Direct ownership of a lead generation funnel in a B2B environment
- Hands-on, platform-level experience running and optimizing campaigns in Google and Meta
- Track record of meeting pipeline, CAC, and ROAS targets
- Experience partnering cross-functionally with Sales on lead handoff and funnel alignment
- Strong grasp of marketing KPIs, including CAC, ROAS, CVR, retention, and LTV
- Familiarity with Salesforce, GA4, GTM, and Looker Studio sufficient to direct reporting and measurement work
- Ability to own budget decisions and defend trade-offs to leadership
- Ability to move between strategy and hands-on campaign execution
Benefits
Comp & perks- Comprehensive health, dental, vision, and life insurance options
- Generous PTO
- Company-supported parental leave for primary and non-primary caregivers
- Tiered return-to-work options
- Flexible time off policy
- Flexible work schedules
- Healthcare and flexible spending accounts (FSAs), with employer contributions
- Employer-paid basic life and accidental death & dismemberment (AD&D) insurance
- Optional supplemental life insurance coverage
- Short-term and long-term disability coverage
- 401(k) Retirement Plan through Vanguard
- Full hardware setup from DOOR's home line of products
- Free monitoring
- Career growth opportunities
- Inclusive workplace
- Flexible work arrangement: hybrid in St. Louis, Missouri, or fully remote in other U.S. states
