DOOR

Growth Marketing

• Own the lead generation funnel end-to-end, from top-of-funnel acquisition through MQL/SQL handoff and conversion
• Set and execute growth marketing strategy across paid and owned channels
• Manage performance marketing campaigns, including budget allocation, bidding, creative testing, and optimization for CAC, ROAS, and conversion efficiency
• Partner with Sales on lead routing, funnel handoffs, feedback loops, and shared pipeline and revenue goals
• Lead quarterly and annual growth planning with Finance and RevOps
• Allocate budgets across channels and forecast against pipeline targets
• Collaborate with Account Management on lifecycle marketing strategy to improve retention, engagement, and funnel velocity
• Design and lead A/B tests, audience segmentation, and channel experiments
• Use Salesforce data to connect marketing spend to pipeline and revenue outcomes
• Report ROI and funnel health to leadership
• Collaborate with Analytics to build dashboards and measurement frameworks in GA4, GTM, and Looker
• Work directly with the Head of Marketing and closely with Sales and Product to drive qualified pipeline and revenue growth

Senior Manager, Growth Marketing