Manager, Consumer Integrated Marketing – New Verticals

DoorDash

. Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada .

Posted 11/9/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$113,000 - CA$141,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies focused on acquisition, retention, and consumer lifecycle management. Proven ability to collaborate across teams and leverage insights to drive measurable results in a competitive landscape.

Highest-signal resume keywords

5+ Years Marketing ExperienceAcquisition And Retention MarketingIntegrated Marketing CampaignsBachelor's DegreeCRM Or Lifecycle Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyConsumer Journey DevelopmentMetrics Tracking And Reporting0-To-1 TestingCampaign Execution

Soft Skills

Relationship BuildingInfluencing Without AuthorityCreative CollaborationDependabilityMultitasking

Industry Keywords

New Vertical AcquisitionCanadian Cultural TrendsMarketing Best PracticesBrand CollaborationPerformance Marketing

About the role

Key responsibilities & impact

Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada
Launch new New Verticals Merchants on the DoorDash platform, driving awareness and trials
Develop 0-to-1 tests and always-on programs across the consumer journey
Serve as a subject-matter expert on New Vertical consumers and their lifecycle pain points
Help develop and execute consumer strategy, including goals, category focus, and value proposition
Partner with Brand, Creative, Retention, and Performance Marketing across paid, owned, earned, and in-app channels
Collaborate with product, strategy and operations, analytics, and finance teams
Track and report metrics including iGOV, iMAU, New Trials, efficiency, and quality metrics
Monitor marketing best practices, Canadian cultural trends, and the competitive landscape

Requirements

What you’ll need

5+ years of professional experience in marketing in a corporate or startup environment
Fluency across the marketing mix, including acquisition and retention/lifecycle marketing
Ability to build relationships and influence without authority
Strategic, business-minded approach with audience-first insights
Creative and collaborative inclination
Bias for action; dependable, self-motivated, and able to multitask
Track record of delivering measurable results through integrated marketing campaigns
Bachelor’s degree required
Paid marketing experience preferred
CRM or lifecycle marketing experience a plus

Benefits

Comp & perks

Comprehensive health benefits
Paid time off
Paid parental leave
Wellness benefit
Several paid holidays
Medical, dental, and vision benefits
Disability insurance
Basic life insurance
RRSP including an employer match
Mental health program
Premium healthcare
Wellness expense reimbursement