Director of ABM, Campaigns

Doppel

. Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing .

Posted 10/2/2026full-timeRemote • United StatesLead💰 $180,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on multi-channel campaign development and measurement frameworks. Proficient in leveraging AI tools for marketing efficiency and pipeline outcomes in a B2B SaaS or cybersecurity context.

Highest-signal resume keywords

Account-Based Marketing (ABM)Multi-Channel Campaign DevelopmentAI Tools FluencyHubSpot ProficiencySalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyTarget Account SelectionBuying-Committee MultithreadingPipeline Outcomes ManagementAccount-Level ReportingAttribution IntegrityAI-Enabled WorkflowsSales and Marketing AlignmentMeasurement FrameworksLifecycle Campaigns

Soft Skills

Self-Starter MindsetCommunication SkillsCollaboration Skills

Tools & Technologies

HubSpotSalesforceCodexCoworkClay

Industry Keywords

B2B MarketingSaaSCybersecurityAccount EngagementRevenue Generation

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing
Build integrated, multi-channel campaigns including direct mail, webinars, and lifecycle campaigns
Move target accounts through a defined engagement journey from initial signal to closed-won
Partner with RevOps to build and refine intent and signal models using AI to improve account timing and prioritization
Design and run measurement frameworks connecting ABM engagement to pipeline creation and revenue at account and program levels
Provide regular measurement readouts to sales and executive stakeholders
Partner with paid media, content, and brand teams to align creative, messaging, and targeting across channels
Continuously evolve the ABM program, benchmark against the market, and identify AI and tooling opportunities for personalization and scale

Requirements

What you’ll need

8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company
Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels
Experience with target account selection and buying-committee multithreading
Fluency with AI tools in a marketing context, including tools like Codex, Cowork, Clay, or similar
Experience building AI-enabled workflows and automations for GTM efficiency
Track record of owning account-level and program-level pipeline outcomes
Proficiency in HubSpot and Salesforce
Ability to build and interpret account-level reporting and maintain attribution integrity
Ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives
Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops
Self-starter mindset and comfort owning a function end to end in a fast-moving environment
Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents

Benefits

Comp & perks

Meaningful equity so you share in Doppel’s success
Remote first culture with flexibility built in
Flexible PTO
Comprehensive health benefits
Parental leave
High growth environment where your work has immediate impact and visibility