Marketing Specialist

dotCMS

. Plan and manage logistics for 13+ industry events annually across the US, EMEA, and Canada .

Posted 11/3/2026full-timeRemote • PakistanJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B event marketing and demand generation, with a strong focus on planning and executing industry conferences, webinars, and customer events. Proficient in using HubSpot for managing email campaigns, lead tracking, and analyzing event performance.

Highest-signal resume keywords

B2B Event MarketingProject ManagementHubSpot ProficiencyEvent Performance AnalysisWebinar Logistics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningLead TrackingBudget ManagementEmail CampaignsROI MeasurementVendor CoordinationLanding PagesPipeline GenerationSocial Media SupportContent Marketing

Soft Skills

Organizational SkillsCommunication SkillsCollaborationIndependenceTime Management

Tools & Technologies

HubSpotZoom WebinarsGoldcastCventDotCMS

Industry Keywords

B2B SaaSDemand GenerationField MarketingTrade ShowsInternational Events

About the role

Key responsibilities & impact

Plan and manage logistics for 13+ industry events annually across the US, EMEA, and Canada
Coordinate regional dinners and experiential events for partners, customers, and prospects
Execute pre-show and post-show outreach and hand off leads to the SDR
Analyze event impact, including cost, meetings, and pipeline
Produce dotCMS and partner webinars, podcasts, and customer stories
Support dotCMS social media efforts and expand reach
Coordinate vendors, booths, travel, shipping, and registration
Build attendee and target lists and provide them to the SDR before each show
Execute event email campaigns, landing pages, and reminders
Track event budgets, leads, and attributed pipeline in HubSpot
Own webinar logistics, including registration, reminders, recordings, and follow-up
Support marketing operations and demand generation as capacity allows

Requirements

What you’ll need

2–4 years of experience in B2B event marketing, field marketing, or demand generation
Proven track record planning and executing industry conferences, trade shows, webinars, and customer events
Strong project management and organizational skills
Ability to manage multiple events, vendors, budgets, and deadlines
Experience using HubSpot or similar marketing automation platforms for email campaigns, landing pages, and lead tracking
Ability to track event performance, measure ROI, and connect marketing activities to pipeline generation
Excellent written and verbal English communication skills
Ability to work independently and collaborate across US and EMEA time zones
Availability during standard U.S. business hours
Unable to sponsor or take over sponsorship of an employment visa
Nice to have: experience in B2B SaaS or enterprise technology companies
Nice to have: familiarity with Zoom Webinars, Goldcast, or Cvent
Nice to have: experience supporting social media, content marketing, or broader demand generation initiatives
Nice to have: experience coordinating international events across multiple regions

Benefits

Comp & perks

Annual company-paid training and development
Open PTO policy after the first 90 days
Generous number of local company-paid holidays
100% remote work
Competitive compensation