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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in communications and public relations, with a strong ability to craft compelling narratives and secure media coverage. Proficient in managing social media channels and executing strategic communication plans to enhance brand visibility.
Highest-signal resume keywords
Media RelationsContent CreationSocial Media ManagementWriting News ReleasesPodcast Production
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Writing News ReleasesContent CreationSocial Media ManagementPodcast ProductionMedia TrainingEvent PlanningPress CoverageOpinion Piece PitchingCase Study DevelopmentCommunications Calendar Management
Soft Skills
Strong News SenseConfidence with Senior LeadersOrganizational SkillsJudgment in Managing ApprovalsCreativity in Content Development
Tools & Technologies
AI Tools for EditingSocial Media PlatformsPodcasting SoftwareDesign ToolsVideo Editing Tools
Industry Keywords
Public RelationsMedia RelationsEcommerceRetailMarketingJournalismContent StrategyBrand StorytellingEvent PromotionExecutive Communication
About the role
Key responsibilities & impact- Own DotCollective's reputation in the market
- Turn client wins, opinions and expertise into press coverage, commentary, LinkedIn conversation, events, speaking slots and a vodcast
- Tell DotCollective's story to prospective brands, candidates, platforms, partners and wider industry players
- Build and own relationships with journalists and editors across retail, ecommerce, marketing and business media
- Write and place news releases on client launches, partnerships, results, hires and company milestones
- Monitor the news cycle and secure commentary opportunities for company representatives
- Pitch and place opinion pieces and bylined articles under leaders' names
- Develop points of view for DotCollective and spokespeople, and help sharpen their voice
- Secure speaking slots, panels and podcast guest spots
- Prepare speakers with briefs, talking points and media training
- Identify and enter credibility-building awards
- Plan and promote DotCollective and partner events
- Put clients on stage and turn events into coverage, content and podcast episodes
- Maintain company LinkedIn and social channels
- Brief design and delivery teams on graphics, videos, event and case study visuals
- Run an executive LinkedIn program, drafting and scheduling leaders' posts
- Build and manage a client podcast or vodcast from format and guest booking through production, publishing and promotion
- Manage production partners or freelancers and use AI tools for editing, clips and show notes
- Find client stories, secure approvals, and turn them into case studies, releases and pitches
- Coordinate joint announcements with clients and partners such as Shopify
- Maintain website case studies, news, podcast and event pages
- Own the communications calendar and quarterly plans
- Track and report on coverage, share of voice, social growth, engagement, speaking slots, podcast audience and inbound conversations
- Report to the CEO and collaborate with leadership, Growth, Delivery, clients and partners
Requirements
What you’ll need- 3–6 years in communications, PR, media relations or journalism, in-house, agency or newsroom
- A track record of landing earned coverage, with examples you're proud of
- Excellent writing: news releases, op-eds, LinkedIn posts and briefing notes, each in the right voice
- Strong news sense and the speed to act on a story while it's still a story
- Confidence working with senior leaders and clients, and the judgement to manage approvals well
- Experience running social channels, ideally including executive or founder LinkedIn
- Organisation to juggle many moving pieces at once, and the drive to make things happen without being asked
- Comfort with AI tools to work faster, and the taste to know when output needs a human rewrite
- A good eye for what makes content stop the scroll, and the confidence to brief designers and video editors clearly
- Nice to have: Media contacts in retail, ecommerce, business, marketing or tech
- Nice to have: Experience launching or producing a podcast or video series
- Nice to have: Securing speaking engagements or awards
- Nice to have: Familiarity with Shopify or the commerce world
- Nice to have: Skills to make quick-turnaround assets yourself in various tools or with AI tools for images and video
- Full working rights in Australia
Benefits
Comp & perks- The chance to build our communications function from the ground up
- Exposure to some of Australia's most interesting retail and ecommerce brands
- Remote-first: Work from anywhere in Australia or New Zealand, with a Melbourne co-working space available for in-person collaboration.
- Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most.
- Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team.
- Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges.