Demand Generation Marketing Manager

Dotmatics

. Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including AI-driven search .

Posted 10/14/2026full-timeRemote • CanadaSeniorLead💰 CA$122,931 - CA$144,626 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and campaign management, with a strong focus on B2B marketing for scientific businesses. Proficient in utilizing Salesforce and Pardot for reporting and dashboard-building, while effectively communicating with technical audiences.

Highest-signal resume keywords

Demand GenerationSalesforce ExperiencePardot ExperienceCampaign ManagementGenerative AI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementReportingDashboard BuildingEmail MarketingPaid MediaConversion AnalysisEvent MarketingPartner AdvertisingData-Driven Insights

Soft Skills

CollaborationRelationship BuildingIndependent WorkCommunication

Tools & Technologies

SalesforcePardotLinkedInGoogleG2

Industry Keywords

B2B MarketingScientific BusinessesDeal LifecycleTechnical AudiencesLaboratory Experience

About the role

Key responsibilities & impact

Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including AI-driven search
Own the paid media budget and decide where to invest and what to test
Build relationships with agencies, vendors, and media partners
Develop digital programs around events before, during, and after the event
Turn positioning and messaging into campaign assets and content for target personas
Own the demand funnel end to end
Analyze conversion at each funnel stage and understand deal lifecycles
Build reporting and forecasting to identify efficiency and output improvements
Collaborate across the marketing team to launch campaigns
Share data-driven insights to iterate and grow campaigns

Requirements

What you’ll need

8+ years in a role where demand generation and science intersect, such as B2B marketing to scientific businesses
At least 3 years of experience with Salesforce
At least 1 year of experience with Pardot
Scientific grounding to communicate credibly with technical audiences
Understanding of how research moves from discovery to market and what scientists care about
Experience working with subject matter experts
Degree, laboratory experience, or years working with a company that serves scientists, such as a tools, instrumentation, or software vendor
2 or more years of reporting and dashboard-building experience
Strong command of email and paid media
Fluency in channels such as LinkedIn, Google, and G2
Experience with partner advertising is valuable
Generative AI fluency
Marketing vendor evaluation skills
Ability to work independently and collaboratively

Benefits

Comp & perks

Private Healthcare
Company Pension Plan
Wellness Benefits (Mental Health Apps and Fitness Perks)
Variable pay may be available for certain positions