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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital engagement strategies, executive communications, and reputation management. Proficient in content creation, social media management, and analytics to drive stakeholder engagement and business outcomes.
Highest-signal resume keywords
Digital Engagement StrategyExecutive CommunicationsReputation ManagementContent DevelopmentSocial Media Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital EngagementExecutive Thought LeadershipContent CreationSEOSocial ListeningDigital AnalyticsReputation StrategyStakeholder EngagementPerformance AnalysisNarrative Development
Soft Skills
StorytellingInfluencingCollaborationAnalytical ThinkingAdaptability
Tools & Technologies
Social Media PlatformsDigital Analytics ToolsContent Management SystemsSEO ToolsOnline Reputation Management Tools
Industry Keywords
Corporate CommunicationsPublic AffairsDigital MediaThought LeadershipStakeholder Engagement
About the role
Key responsibilities & impact- Define and execute a comprehensive CEO digital engagement strategy
- Lead strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints
- Develop audience-driven content and engagement strategies for customers, investors, policymakers, employees, media, industry influencers, and future talent
- Partner with Corporate Affairs, Marketing, Investor Relations, and business leaders to identify and amplify stories supporting Dow's strategy and brand
- Curate, create, and manage executive content including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets
- Develop and execute executive thought-leadership promotion strategies
- Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations
- Build and maintain an engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other stakeholders
- Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring
- Manage and enhance executive profiles, SEO, knowledge panels, Wikipedia presence, and other digital identity platforms
- Monitor emerging digital channels, technologies, and engagement trends
- Benchmark peer CEOs, industry leaders, and best-in-class executive communicators
- Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI
- Develop executive dashboards and reporting connecting digital engagement to reputation, influence, stakeholder engagement, and business objectives
Requirements
What you’ll need- Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media, or a related field, or relevant military experience at or above a U.S. E5, Canadian Petty Officer 2nd Class, or Sergeant ranking
- Minimum 5 years of experience in executive communications, corporate communications, digital communications, public affairs, reputation management, or related fields
- Ability to work legally in the United States
- No visa sponsorship/support is available, including for any type of U.S. permanent residency process
- Demonstrated experience developing executive thought leadership, digital engagement, or corporate reputation strategies
- Experience translating business priorities into compelling executive narratives for external stakeholders
- Exceptional storytelling and content development skills across digital channels and executive communications platforms
- Strong understanding of social media platforms, digital analytics, social listening, SEO, and online reputation management
- Ability to navigate complex stakeholder environments and influence across cross-functional teams and senior leadership
- Strong analytical capabilities and experience using insights and data to drive strategy and measure impact
- Ability to stay ahead of digital trends, emerging platforms, and evolving audience behaviors
Benefits
Comp & perks- Equitable and market-competitive base pay and bonus opportunity
- Benefits and programs supporting physical, mental, financial, and social well-being
- Competitive retirement program, including company-provided benefits, savings opportunities, financial planning, and educational resources
- Employee stock purchase programs (availability varies depending on location)
- Student Debt Retirement Savings Match Program (U.S. only)
- Medical and life insurance packages
- Travel insurance available in certain countries/locations
- Training, mentoring, work experiences, community involvement, and team-building opportunities
- Role-based workplace flexibility
- Competitive yearly vacation allowance
- Paid time off for new parents, including adoptive and foster parents
- Paid time off to care for sick or injured family members
- Paid time off for volunteering and Employee Resource Group participation
- Wellbeing Portal
- On-site fitness facilities (availability varies depending on location)
- Employee discounts for online shopping, cinema tickets, gym memberships, and more
- Transportation allowance at some locations
- Meal subsidies/vouchers at some locations
- Carbon-neutral transportation incentives at some locations