Marketing Specialist

Dow

. Generate leads to achieve long-term plans for the respective sub-region .

Posted 9/15/2026full-timeHo Chi Minh City • VietnamMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing tactics and client advisory, with a strong focus on lead generation and relationship building across the packaging value chain. Proficient in market intelligence, research techniques, and managing marketing enablers to drive sustainable growth.

Highest-signal resume keywords

Integrated Marketing TacticsCustomer Relationship ManagementKnowledge ManagementMarket IntelligenceLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationMarket ResearchData ManagementInsight AnalysisMarketing Strategy

Soft Skills

Relationship BuildingClient AdvisoryCommunication

Industry Keywords

Packaging Value ChainSustainable GrowthMarketing EnablersPrimary ResearchSecondary Research

About the role

Key responsibilities & impact

Generate leads to achieve long-term plans for the respective sub-region
Build strong relationships across the packaging value chain
Identify opportunities to grow high-value segments
Work with MMT and the broader regional commercial organization on sustainable growth plans
Conduct customer seminars and events
Create marketing plans and execution strategies
Serve as a global subject matter expert in at least one critical marketing enabler
Manage knowledge for the designated enabler and prioritize improvements and innovations
Advise and guide clients on integrated marketing tactics
Support market intelligence, primary and secondary research, data management, insight analysis and development
Manage leads and opportunities, contacts, events, sampling, and campaign success

Requirements

What you’ll need

Deep understanding of client needs, best practices, efficient approaches, methodologies, capabilities, and technologies relevant to the role’s scope
Sufficient understanding of Dow’s capabilities, practices, and offerings across other technologies and marketing enablers
Ability to advise and guide clients in developing and deploying integrated marketing tactics
Expertise in at least one critical marketing enabler, including Customer Relationship Management, Knowledge Management, or primary and secondary research techniques, tools, and approaches

Benefits

Comp & perks

Equitable and market-competitive base pay and bonus opportunity across global markets, with locally relevant incentives
Benefits and programs supporting physical, mental, financial, and social well-being
Competitive retirement program, potentially including company-provided benefits, savings opportunities, financial planning, and educational resources
Employee stock purchase programs (availability varies depending on location)
Student Debt Retirement Savings Match Program (U.S. only)
Robust medical and life insurance packages
Travel insurance in certain countries/locations
Training and mentoring opportunities
Work experiences, community involvement, and team building
Role-based workplace flexibility
Competitive yearly vacation allowance
Paid time off for new parents, including adoptive and foster parents
Paid time off to care for sick or injured family members
Paid time off for volunteering and Employee Resource Group participation
Wellbeing Portal
On-site fitness facilities (availability varies depending on location)
Employee discounts for online shopping, cinema tickets, gym memberships, and more
Transportation allowance (availability varies depending on location)
Meal subsidies/vouchers (availability varies depending on location)
Carbon-neutral transportation incentives, such as bike-to-work programs (availability varies depending on location)