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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market research, data analysis, and digital demand generation strategies, leveraging tools like Power BI and AI technologies to drive marketing effectiveness and insights. Collaborates effectively with global teams to translate market data into actionable strategies and opportunities.
Highest-signal resume keywords
Market Research AnalysisPower BI Dashboard CreationDigital Demand Generation StrategyArtificial Intelligence Tools UtilizationGlobal Team Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Data AnalysisCompetitive Landscape AssessmentCustomer Needs EvaluationMarketing Strategy TranslationData Distribution Efficiency
Soft Skills
CollaborationConsultancyCommunication
Tools & Technologies
Power BIC&MI DatabaseConsumption TrackerCoPilotAI Technologies
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
CoatingsAdhesivesGlobal MarketingMarket InsightsCommercial Organization
About the role
Key responsibilities & impact- Build, continuously improve, and help deploy marketing expertise and capabilities for the Coatings & Adhesives business and Global Marketing function
- Provide consultancy and assistance to marketers in applying appropriate technologies and practices
- Drive market research initiatives and analysis with the global marketing director
- Generate market insights that can be translated into valuable market opportunities
- Collaborate with global and regional marketing leaders and segment owners
- Leverage digital tools to ensure efficient data distribution and usage in the commercial organization
- Work with the Global Digital Demand Generation leader and regional coordinators to implement digital demand generation strategy elements, including L&OM
- Collaborate with Marketing Directors on global and regional market analysis requirements
- Represent the business on corporate Competitive and Market Intel initiatives, including the C&MI Hub, consumption tracker, and AI-enabled analysis and insights
- Maintain close connection with the Commercial organization in support of market plan execution
- Collect and analyze market data across the value chain using secondary market research
- Liaise with external research companies to close internal data gaps
- Work with sales, field marketing, and strategic marketing to collect and analyze market and competitive data/actions
- Analyze and report key customers', competitors', and value chain participants' business performance
- Enhance the L&OM pipeline and other priority projects
- Create insightful Power BI dashboards for marketers to access external market insights
Requirements
What you’ll need- A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5, Canadian Petty Officer 2nd Class, or Sergeant ranking
- A minimum of 3 years of relevant working experience
- For U.S. based positions, ability to work legally in the United States
- No visa sponsorship/support available, including for any type of U.S. permanent residency (green card) process
- Ability to gather and evaluate customer, competitor, and industry information
- Ability to assess market conditions, customer needs, competitive landscapes, and performance data
- Ability to translate complex marketing strategies, insights, and value propositions into engaging content
- Ability to leverage artificial intelligence tools and technologies for marketing effectiveness
- Experience working on global teams and projects
- Experience with Power BI, C&MI database, Consumption, CoPilot, and other AI capabilities
Benefits
Comp & perks- Equitable and market-competitive base pay and bonus opportunity across global markets, along with locally relevant incentives
- Benefits and programs supporting physical, mental, financial, and social well-being
- Competitive retirement program, including company-provided benefits, savings opportunities, financial planning, and educational resources
- Employee stock purchase programs (availability varies depending on location)
- Student Debt Retirement Savings Match Program (U.S. only)
- Robust medical and life insurance packages
- Travel insurance available in certain countries/locations
- Training, mentoring, work experiences, community involvement, and team-building opportunities
- Role-based workplace flexibility
- Competitive yearly vacation allowance
- Paid time off for new parents, including adoptive and foster parents
- Paid time off to care for sick or injured family members
- Paid time off to support volunteering and Employee Resource Group participation
- Wellbeing Portal
- On-site fitness facilities (availability varies depending on location)
- Employee discounts for online shopping, cinema tickets, gym memberships, and more
- Transportation allowance (availability varies depending on location)
- Meal subsidies/vouchers (availability varies depending on location)
- Carbon-neutral transportation incentives, such as bike to work (availability varies depending on location)