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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing revenue marketing frameworks, optimizing lead qualification standards, and driving marketing-sales pipeline reviews. Proficient in utilizing CRM platforms and marketing analytics tools to enhance pipeline growth and improve marketing ROI.
Highest-signal resume keywords
Revenue Marketing Framework DevelopmentLead Qualification StandardsCRM Platforms ExperienceB2B Marketing Funnel UnderstandingAnalytical and Strategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue Attribution ModelsPipeline Management ProcessesMarketing Analytics ToolsData GovernanceKPI MonitoringLead Scoring ModelsPerformance ReportingSales Qualified Lead OptimizationOpportunity Conversion RatesLead-to-Opportunity Velocity
Soft Skills
Proactive MindsetCustomer-FocusedAdaptabilityCollaborationListening Skills
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointMicrosoft OutlookMarketing Automation Systems
Certifications & Qualifications
Valid Category B Driving Licence
Industry Keywords
B2B MarketingCommercial StrategyRevenue OperationsSales OperationsComplex Sales Cycles
About the role
Key responsibilities & impact- Develop and implement the Revenue Marketing framework for the European region
- Own and optimise the Marketing → Sales Qualified Lead → Opportunity funnel
- Establish and govern Marketing Qualified Lead and Sales Qualified Lead qualification standards
- Monitor and improve Sales Qualified Lead → Opportunity conversion rates
- Develop lead-to-opportunity velocity processes to accelerate pipeline growth
- Implement revenue-weighted lead scoring models aligned with account strategy and commercial priorities
- Align marketing targeting with key accounts, industry verticals, and commercial strategy
- Drive structured Marketing–Sales pipeline reviews
- Define and monitor revenue-related marketing KPIs
- Develop and maintain monthly funnel performance reporting for senior management
- Identify structural funnel improvements to improve marketing ROI
- Support CRM processes, marketing automation systems, data governance, reporting frameworks, and marketing attribution models in collaboration with Sales Operations and Technology teams
Requirements
What you’ll need- Completed higher education in Business, Marketing, Economics, Data Analytics or a related field
- Between 5 and 8 years of experience in marketing, commercial strategy, revenue operations or a related discipline
- Relevant B2B experience with understanding of complex sales cycles and marketing, sales, and commercial operations dynamics
- Hands-on experience with CRM platforms, marketing analytics tools, and pipeline management processes
- Strong understanding of B2B marketing funnels, revenue attribution models, and pipeline and revenue growth KPIs
- Advanced analytical and strategic thinking skills
- Advanced knowledge of Microsoft Office, particularly Excel, PowerPoint, and Outlook
- Advanced proficiency in English, written and spoken
- Valid Category B driving licence
- Focus on performance improvement and practical, results-oriented solutions
- Ability to evaluate personal results, learn continuously, and adapt based on feedback and outcomes
- Proactive, internally customer-focused mindset
- Understanding of organisational structures, culture, and cross-functional dynamics
- Ability to listen to, understand, and value colleagues’ perspectives
Benefits
Comp & perks- Market competitive compensation package
- Personal growth and self-development opportunities
- Informal atmosphere
- Inclusive and diverse workplace culture
- Respectful, supportive, and empowering work environment
