Director, Media

Driven Brands Inc.

. Translate media strategy into action and insight across multiple Driven Brands .

Posted 9/22/2026full-timeRemote • North Carolina • United StatesLead💰 $145,500 - $259,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in media strategy development and execution, with a strong focus on performance optimization, data-driven insights, and cross-channel planning. Proven ability to lead teams, manage agency relationships, and ensure operational accuracy in media processes.

Highest-signal resume keywords

Paid Media StrategyData Analysis and InsightsCross-Functional CollaborationMedia Agency LeadershipPerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningDigital MarketingKPI TrackingAttribution AnalysisAudience SegmentationCampaign OptimizationPerformance BenchmarkingTesting and LearningReporting AccuracyOperational Alignment

Soft Skills

Cross-Functional CommunicationAttention to DetailOrganizational SkillsCollaborative LeadershipProcess Orientation

Tools & Technologies

Media Operations ToolsAnalytics PlatformsDashboard SoftwareCRM SystemsMMM Tools

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Digital MediaTraditional MediaFranchise MarketingCo-Op MarketingROAS

About the role

Key responsibilities & impact

Translate media strategy into action and insight across multiple Driven Brands
Own media planning strategy across channels and develop measurable, ROAS-disciplined paid media plans that drive traffic and sales
Lead strategic annual, quarterly, and campaign-level planning, pacing, and optimization
Oversee day-to-day strategy and planning with media agencies
Create a culture of innovation, rigor, testing, and learning
Lead performance benchmarks, ongoing reviews, and optimization discussions
Partner with Analytics on MMM, attribution, and incrementality tests
Ensure reporting accuracy, completeness, data quality, KPI tracking, and dashboard updates
Generate performance insights that influence strategy, messaging, and investment decisions
Lead test design analysis and readouts
Escalate performance issues, optimization opportunities, and operational risks to the VP, Media
Identify and address gaps in media processes and ways of working
Develop consolidated approaches and best practices across the Media team and portfolio
Ensure brand goals and direction are implemented by media agencies
Coordinate with Website and CRM teams on the digital customer journey
Work with Media Operations on audience segmentation, suppression strategies, and retargeting
Hold Media Operations accountable for tagging, tracking, and audience integration
Maintain operational alignment with internal teams and agency partners

Requirements

What you’ll need

10+ years of experience in paid media, digital marketing, or media strategy
Experience working with media agencies or in a leadership role on the agency side
Deep digital and traditional expertise across local and national channels
Demonstrated ability leading media strategy and generating insights from data to optimize performance over time
Excellent cross-functional collaboration and communication skills
High attention to detail and commitment to operational accuracy
Strong organizational and process orientation with comfort managing approvals and leading process documentation
Collaborative, accountable, and energized by strategy and optimal performance
Experience working with franchise or co-op marketing structures is a plus
Bachelor's degree required
MBA is a plus

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Holiday pay
Early access to 50% of earned wages through the myFlexPay program
Supplemental pay types may include commissions or bonus incentives, depending on the role