Local Marketing Consultant

Driven Brands Inc.

. Build and maintain trusted relationships with franchisees .

Posted 11/6/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, including SEO and SEM, while effectively managing local marketing initiatives and franchisee communications. Bilingual proficiency in French and English enhances collaboration and stakeholder engagement.

Highest-signal resume keywords

Digital Marketing ExperienceBilingual Proficiency in French and EnglishProficiency with MailchimpExcellent Communication SkillsKnowledge of Digital and Traditional Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOSEMContent MarketingSocial Media MarketingProject ManagementBudget ManagementMarket AnalysisBrand ConsistencyPerformance Monitoring

Soft Skills

Excellent CommunicationCollaborative ApproachOrganizational SkillsAttention to DetailTeam Player

Tools & Technologies

MailchimpMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookFacebookInstagramDriven DashGoogle Business Profiles

Industry Keywords

Franchise ManagementLocal Marketing InitiativesAutomotive Industry KnowledgeCustomer SatisfactionReputation Management

About the role

Key responsibilities & impact

Build and maintain trusted relationships with franchisees
Support shops in implementing local marketing initiatives
Present plans, results, and recommendations to franchisees and their teams
Identify opportunities for improvement and propose tailored solutions
Draft communications for franchisees and franchise networks
Plan and coordinate marketing activities for new shop openings
Monitor new shops’ performance and marketing needs after opening
Oversee local digital initiatives and coordinate campaigns with agencies
Explain and manage digital marketing tactics such as SEO and SEM
Manage local campaign budgets and monthly billing
Coordinate and optimize websites, Driven Dash, Google Business Profiles, and other digital platforms
Ensure brand consistency across campaigns and in-shop execution
Adapt national and provincial campaigns for local markets
Contribute to online reputation and customer satisfaction initiatives
Optimize product, service, and promotional visibility at points of sale in collaboration with Operations
Participate in the annual convention and network events
Present marketing programs and market analyses to Operations and franchisees
Contribute to strategic marketing projects
Manage and update the internal franchisee communications site
Collaborate with the Senior Marketing Consultant, Graphic Designer, and Senior Director of Marketing

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant experience
Minimum of three years of marketing experience, ideally including digital marketing
Bilingual proficiency in French and English, both spoken and written, is essential
Knowledge of digital and traditional marketing, content marketing, and social media, including Facebook and Instagram
Proficiency with Mailchimp, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Facebook, and Instagram
Excellent communication skills, including writing, presentation, and interpersonal skills
Optimistic and collaborative approach when working with all stakeholders, including the Marketing team, Operations team, senior leadership, and franchisees
Excellent planning and organizational skills
Ability to manage multiple projects simultaneously and prioritize effectively
Strong attention to detail and a rigorous approach to work
Strong team player
Knowledge of the automotive industry is an asset