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Marketing Coordinator
Driven Brands Inc.. Support day-to-day marketing efforts for the CARSTAR brand across Canada .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in local store marketing, community engagement, and franchise support, with strong capabilities in project management, content creation, and social media management. Proficient in coordinating marketing initiatives and communication between franchisees and internal stakeholders.
Highest-signal resume keywords
Local Store MarketingSocial Media ManagementProject ManagementContent CreationFranchise Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign ExecutionWritingEditingProofreadingBudget TrackingContent Calendar ManagementCommunity EngagementPromotional Asset CoordinationEvent PlanningPerformance Tracking
Soft Skills
Effective CommunicationOrganizational SkillsProblem-SolvingCollaborationTime Management
Tools & Technologies
Microsoft OfficeSocial Media PlatformsEmail Marketing PlatformsProject Tracking ToolsContent Management Systems
Certifications & Qualifications
Bachelor's Degree in MarketingCommunicationsPublic RelationsBusiness
Industry Keywords
Franchise MarketingMulti-Unit ManagementRetail MarketingAutomotive IndustryService-Based Businesses
About the role
Key responsibilities & impact- Support day-to-day marketing efforts for the CARSTAR brand across Canada
- Serve as a primary marketing contact for CARSTAR franchisees and provide guidance on available marketing programs
- Partner with franchisees and operations leaders on local store marketing and community engagement initiatives
- Assist with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations
- Coordinate communication between franchisees, agency partners, and internal stakeholders
- Support troubleshooting and resolution of marketing-related inquiries
- Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events
- Assist in developing and executing local store marketing campaigns and grand opening initiatives
- Support community relations, sponsorship activations, and local event planning
- Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network
- Track and report local marketing participation and campaign performance
- Share franchisee success stories and best practices throughout the network
- Support marketing onboarding for newly acquired and newly opened locations
- Coordinate onboarding timelines, welcome communications, and marketing setup activities
- Facilitate location transitions into brand marketing programs and digital platforms
- Ensure stores have access to marketing resources, tools, and brand assets
- Support social media channel management, content mapping, and community engagement
- Assist with blog, website, and promotional content creation
- Monitor social media performance and recommend optimization opportunities
- Create written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives
- Support marketing reports, calendars, and project trackers
- Support conference planning, franchise meetings, and marketing events
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
- 2+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field
- Strong writing, editing, and proofreading skills
- Experience managing social media channels and content calendars
- Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word
- Strong project management and organizational skills
- Ability to communicate effectively with both internal teams and external stakeholders
- Experience coordinating multiple projects simultaneously while meeting deadlines
- Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%)
- Fluent in English and French, both written and spoken (preferred)
- Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses (preferred)
- Familiarity with local store marketing and community engagement initiatives (preferred)
- Experience processing invoices, tracking budgets, or supporting marketing financial administration (preferred)
- Experience working with social media management and email marketing platforms (preferred)
- Agency experience or experience working with external vendors and creative partners (preferred)
Benefits
Comp & perks- Health and wellness benefits
- Paid time off
- Holiday pay
- Early access to 50% of earned wages through the myFlexPay program
- Supplemental pay types may include commissions or bonus incentives, depending on the role