Marketing Manager

Driven Brands Inc.

. Support day-to-day marketing efforts for the Abra and CARSTAR brands across the United States .

Posted 9/15/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $76,700 - $136,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in local store marketing, community engagement, and franchise marketing initiatives, with strong capabilities in project management, content creation, and social media management.

Highest-signal resume keywords

Bachelor's Degree In Marketing4+ Years Of Marketing ExperienceSocial Media ManagementProject Management SkillsStrong Writing And Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Local Store MarketingCampaign ExecutionContent CreationBudget ReconciliationMarketing Performance Tracking

Soft Skills

Effective CommunicationOrganizational SkillsProblem-Solving Skills

Tools & Technologies

Microsoft OfficeSocial Media Management PlatformsEmail Marketing Platforms

Industry Keywords

Franchise MarketingCommunity EngagementPromotional OpportunitiesAgency Account ManagementMulti-Unit Business Experience

About the role

Key responsibilities & impact

Support day-to-day marketing efforts for the Abra and CARSTAR brands across the United States
Serve as a primary marketing contact for franchisees and provide guidance on available marketing programs
Support local store marketing efforts, community engagement initiatives, campaign execution, promotional opportunities, sponsorships, and local advertising recommendations
Coordinate requests and communication between franchisees, agency partners, and internal stakeholders
Troubleshoot and resolve marketing-related inquiries
Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events
Assist in developing and executing local store marketing campaigns and grand opening initiatives
Support community relations, sponsorship activations, and local event planning
Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network
Track and report on local marketing participation and campaign performance
Support marketing onboarding for newly acquired and newly opened locations
Coordinate onboarding timelines, welcome communications, and marketing setup activities
Facilitate location transitions into brand marketing programs and digital platforms
Ensure stores have access to marketing resources, tools, and brand assets
Support social media channel management, content mapping, and community engagement
Assist with content creation for blogs, website updates, and promotional materials
Monitor social media performance and recommend optimization opportunities
Create written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives
Support marketing reports, calendars, project trackers, conference planning, franchise meetings, and marketing events
Coordinate purchase orders, contract documentation, and budget reconciliation
Perform other duties as assigned
Report to the Director of Marketing and collaborate with franchisees, cross-functional teams, agency partners, and other stakeholders

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field
Strong writing, editing, and proofreading skills
Experience managing social media channels and content calendars
Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word
Strong project management and organizational skills
Ability to communicate effectively with both internal teams and external stakeholders
Experience coordinating multiple projects simultaneously while meeting deadlines
Preferred: Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses
Preferred: Familiarity with local store marketing and community engagement initiatives
Preferred: Experience processing invoices, tracking budgets, or supporting marketing financial administration
Preferred: Experience working with social media management and email marketing platforms
Preferred: Agency experience or experience working with external vendors and creative partners
Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%)

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Holiday pay
Early access to 50% of earned wages through the myFlexPay program