Media Analyst

Driven Brands Inc.

. Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks .

Posted 10/23/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $59,400 - $106,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media analytics, performance marketing, and data-driven decision-making, with a strong focus on paid media channels and measurement best practices. Proficient in collaborating with cross-functional teams to enhance reporting standards and optimize audience strategies.

Highest-signal resume keywords

Paid Media AnalyticsGoogle Tag Manager (GTM)Attribution TrackingAdvanced Excel SkillsAudience Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media AnalyticsPerformance MarketingDigital MarketingCampaign Tagging FrameworksData Quality ImprovementMeasurement FrameworksReporting MethodologiesData Discrepancy ResolutionTesting RoadmapsKPI Development

Soft Skills

Analytical SkillsOrganizational SkillsProblem-Solving SkillsCommunication SkillsPresentation Skills

Tools & Technologies

GA4Looker StudioTableauPower BICRM Systems

Industry Keywords

Search MediaSocial MediaProgrammatic MediaVideo MediaEmerging MediaFirst-Party Data ActivationAgency ExperiencePortfolio Brand ManagementCross-Functional CollaborationPerformance Reviews

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks
Support recurring and ad hoc reporting, business reviews, and performance narratives
Translate performance data into actionable insights and recommendations
Partner with Analytics on KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives
Investigate performance changes and answer business questions about what happened and why
Validate media data across agency reporting, dashboards, platforms, and internal data sources
Identify and resolve reporting discrepancies, tracking issues, and measurement gaps
Support tagging, tracking, and attribution governance
Improve data quality and measurement consistency with Analytics, Web, CRM, and agency teams
Maintain reporting standards, documentation, and operational processes
Analyze audience performance and support audience strategy and first-party data activation testing
Document audience learnings, performance trends, and best practices
Review agency reporting, analyses, and recommendations
Support performance reviews, testing roadmaps, and measurement initiatives
Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders
Surface risks, data issues, opportunities, and learnings to leadership
Contribute to portfolio-level reporting, knowledge sharing, and continuous improvement

Requirements

What you’ll need

4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing
Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media
Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation
Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices
Experience working with agency partners and cross-functional stakeholders
Strong analytical, organizational, and problem-solving skills
Advanced Excel skills and experience working with large datasets
Excellent communication and presentation skills
Preferred: Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms
Preferred: Experience with audience analysis, CRM data, CDPs, or first-party data activation
Preferred: Experience supporting testing, incrementality, attribution, or measurement initiatives
Preferred: Experience in a portfolio brand or franchise environment
Preferred: Agency experience or experience supporting agency-managed media programs

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Holiday pay
Early access to 50% of earned wages through myFlexPay