Performance Coach, Mechanical

Driven Brands Inc.

. Analyze existing practices of members’ automotive shops and recommend improvements based on ATI best practices and techniques .

Posted 10/8/2026full-timeRemote • North Carolina • United StatesSeniorLead💰 $7 - $111,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive automotive industry expertise with a focus on operations management, coaching, and mentoring. Proficient in developing business strategies and improving shop performance through consultative management and effective communication.

Highest-signal resume keywords

Automotive ExperienceOperations ManagementCoaching And MentoringConsultative ManagementSales Abilities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Service WritingShop ManagementBusiness ManagementAccountingP&L ExperienceMarketingOnline/Social Media ExperienceWriting SkillsComputer ProficiencySalesForce CRM

Soft Skills

Communication SkillsInterpersonal SkillsPersuasion SkillsActive ListeningInfluencing Skills

Tools & Technologies

WordExcel

Industry Keywords

Independent Shop OwnersAftermarket ArenaBusiness GoalsClient Return On InvestmentTrends In Service-Related Industries

About the role

Key responsibilities & impact

Analyze existing practices of members’ automotive shops and recommend improvements based on ATI best practices and techniques
Provide coaching, consultation, and mentoring to members to help them achieve business goals and dreams
Guide members through ATI’s 48-month re-engineering program and alumni programs
Listen actively to shop owners’ needs
Communicate with members via phone, Zoom, and email
Review financial statements, evaluate competitors, and analyze business practices
Develop new business models or prepare recommendations and present them to clients
Consult, train, mentor, and coach clients
Guide clients through the building blocks of a profitable business
Meet or exceed ATI goals, including client return on investment, CSI scores, report cards/road maps, alumni conversation rate, weekly client contact, and class attendance
Monitor members’ program status and align their needs with their wants
Complete startup agreement paperwork and coach-client agreements
Enter clear weekly notes based on client/coach calls
Provide research and content for articles, classroom, and training materials
Participate in weekly Coaches meetings and monitor trends in service-related industries
Attend Shop Owner’s Dinner Events, annual SuperConference, industry events, ATI classes, peer/performance groups, podcasts, owner events, presentations, and tradeshows
Attend required company meetings and weekly One on Ones with Team Leaders
Manage calendar and time efficiently

Requirements

What you’ll need

Minimum 10 years overall automotive experience with a strong focus in service writing, shop management, operations management, or previous shop ownership, preferably in the independent, non-dealer, aftermarket arena
Operations management experience, preferably with an aftermarket chain, involving established internal structure and processes
Exceptional coaching and mentoring skills
Solid automotive business understanding
Ability to influence others over the telephone and videoconferencing
Minimum 4 years of teaching, instructing, and mentoring small business owners or employees
Clear understanding of the challenges facing independent shop owners
Track record of consultative management, people development, and business management prior experience and success working in an organization that provides monthly goals
Computer proficiency, particularly in Word and Excel
Knowledge of SalesForce CRM, a plus
Sales abilities, strongly preferred
Accounting or P&L experience
Marketing and online/social media experience
Writing skills with an interest in writing articles for industry magazines, a plus
Solid understanding of how to recruit and retain high quality employees at all levels of experience
Excellent communication, interpersonal, and persuasion skills
Ability to convince business owners to make major changes and paradigm shifts
Maintain an appropriate and professional personal image

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Holiday pay
Get early access to 50% of earned wages at any time through the myFlexPay program