Senior Lead, Driven Consumer Insights

Driven Brands Inc.

. Transform business questions into customer research initiatives by identifying the right research approach, questions, and vendors .

Posted 10/30/2026full-timeRemote • North Carolina • United StatesSenior💰 $124,800 - $222,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer insights and market research, with a strong ability to translate qualitative and quantitative data into actionable business recommendations. Proficient in survey design, analysis, and presenting insights to drive strategic decisions across cross-functional teams.

Highest-signal resume keywords

Consumer InsightsMarket ResearchSurvey DesignQualitative And Quantitative AnalysisPresentation Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Survey DesignThematic AnalysisSegmentationConcept TestingCustomer Journey ResearchBrand TrackingData SynthesisAnalytical SkillsResearch MethodologiesVendor Management

Soft Skills

Self-MotivatedOrganizedMulti-TaskingCommunicationCollaboration

Tools & Technologies

ExcelPowerPoint

Industry Keywords

Consumer FeedbackBrand StrategyCustomer ExperienceCompetitive ResearchBrand Health Surveys

About the role

Key responsibilities & impact

Transform business questions into customer research initiatives by identifying the right research approach, questions, and vendors
Translate consumer feedback from focus groups, surveys, reviews, social listening, customer support interactions, and other listening channels into actionable insights and business recommendations
Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions and connect insights to enterprise and brand-level decisions
Lead and support primary consumer research, including survey design, discussion guide development, vendor coordination, fieldwork management, and results synthesis
Analyze qualitative and quantitative research findings to identify consumer needs, pain points, motivations, purchase drivers, loyalty drivers, and experience improvement opportunities
Develop insight narratives and presentations with practical recommendations for leadership and cross-functional partners
Monitor consumer trends, competitive activity, brand perceptions, and category dynamics to inform growth, positioning, and customer engagement strategies
Support measurement of customer experience and marketing initiatives by connecting consumer feedback to operational, brand, and business outcomes
Maintain research documentation, insight repositories, and recurring reporting
Oversee brand health surveys, including brand awareness and ad effectiveness
Represent customer perspectives in planning, prioritization, and decision-making discussions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field
5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function
Experience translating consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business recommendations
Strong understanding of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis
Ability to synthesize complex information into clear insight stories, executive-ready presentations, and practical recommendations
Experience working with research vendors, managing project timelines, and ensuring research outputs meet business objectives
Strong analytical skills with comfort interpreting survey data, customer feedback trends, competitive research, and behavioral or transactional data
Proficiency with Excel and PowerPoint
Self-motivated, organized, and comfortable managing multiple research priorities in a fast-paced, multi-brand environment

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Holiday pay
Early access to 50% of earned wages through the myFlexPay program