Integrated Campaign Strategist

Dropbox

. Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions .

Posted 10/23/2026full-timeRemote • United StatesSeniorLead💰 $136,700 - $208,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in architecting and executing integrated marketing campaigns, with a strong focus on audience definition, campaign optimization, and revenue generation. Proven ability to lead cross-functional teams and translate business goals into cohesive marketing strategies.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign StrategyCampaign Architecture SkillsCross-Functional LeadershipAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentAudience DefinitionBuyer Journey DesignChannel PlanningPerformance MeasurementPipeline GenerationRevenue GenerationOptimization TechniquesPost-Campaign LearningNarrative Development

Soft Skills

Cross-Functional CollaborationInfluence Without AuthorityProgram Judgment

Industry Keywords

SaaS MarketingProduct Marketing ActivationBrand to DemandOwned ChannelsEarned ChannelsPaid ChannelsCampaign InsightsMarket ContextDecision RightsCustomer Journey

About the role

Key responsibilities & impact

Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions
Translate business goals, product positioning, audience insight, and market context into integrated campaign strategies
Build and manage activation plans across owned, earned, and paid channels
Own campaigns through launch and sustainment while maintaining coherent creative, messaging, timing, and audience experiences
Establish briefs, operating rhythms, decision rights, milestones, dependencies, and readiness criteria across cross-functional teams
Define target audiences and buying groups and map touchpoints across the customer journey
Partner with Marketing Data Science and channel owners to define success measures, evaluate performance, and recommend optimizations
Capture campaign insights, codify reusable plays, and apply learning across the campaign portfolio

Requirements

What you’ll need

8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology
Direct experience building campaign strategy and accountability for outcomes such as pipeline generation and revenue generation
Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post-campaign learning
Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
Experience orchestrating owned, earned, and paid programs
Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience
Strong cross-functional leadership and program judgment, including decision rights, competing priorities, dependencies, and influence without direct authority
Analytical fluency using campaign, brand, engagement, and revenue signals to evaluate performance and make optimization decisions