Integrated Campaign Strategist

Dropbox

. Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions .

Posted 10/23/2026full-timeRemote • CanadaSeniorLead💰 CA$130,500 - CA$176,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in architecting and executing integrated marketing campaigns, with a strong focus on audience definition, campaign optimization, and cross-functional collaboration. Proven ability to translate business goals into cohesive marketing strategies that drive pipeline and revenue outcomes.

Highest-signal resume keywords

Integrated Campaign StrategyB2B Marketing ExperienceCross-Functional LeadershipCampaign Architecture SkillsAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyAudience DefinitionBuyer Journey DesignChannel PlanningPerformance MeasurementProduct Marketing ActivationRevenue Outcomes AccountabilityOptimization TechniquesPost-Campaign LearningNarrative Development

Soft Skills

JudgmentAdaptabilityConnectionInfluence Without AuthorityCollaboration

Tools & Technologies

Marketing AutomationCRMMedia PlatformsAttribution PlatformsAI for Research and Analysis

Industry Keywords

B2B MarketingSaaSEnterprise MarketingProduct Launch CampaignsEvergreen Marketing Motions

About the role

Key responsibilities & impact

Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions
Translate business goals, product positioning, audience insight, and market context into integrated campaign strategies
Build and manage activation plans across owned, earned, and paid channels
Own campaigns from launch through sustainment, maintaining coherent creative, messaging, timing, and audience experience
Establish briefs, operating rhythms, decision rights, milestones, dependencies, and readiness criteria across cross-functional teams
Define target audiences and buying groups and map touchpoints across the customer journey
Partner with Marketing Data Science and channel owners to define funnel success measures and optimize campaigns
Capture campaign insights, codify reusable plays, and apply learning across the enterprise campaign portfolio
Collaborate with Product Marketing, Brand and Creative, Communications, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales

Requirements

What you’ll need

8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology
Direct experience building campaign strategy and accountability for pipeline or revenue outcomes
Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post-campaign learning
Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
Experience orchestrating owned, earned, and paid programs
Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience
Strong cross-functional leadership and program judgment, including decision rights, competing priorities, dependencies, and influence without direct authority
Analytical fluency using campaign, brand, engagement, and revenue signals to evaluate performance and make optimization decisions
Preferred: experience leading enterprise product launch campaigns and evergreen motions for a multi-product B2B portfolio
Preferred: experience partnering with Corporate Communications, analyst relations, customer advocacy, or social teams
Preferred: experience marketing to complex enterprise buying groups
Preferred: familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms
Preferred: experience using AI for research, briefing, content variation, synthesis, or analysis
Durable skills: awareness, judgment, adaptability, and connection