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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies, with a strong focus on B2B marketing, pipeline generation, and cross-functional collaboration. Proven ability to lead teams, manage budgets, and optimize marketing investments based on performance data.
Highest-signal resume keywords
B2B Marketing ExperienceRegional Marketing Strategy DevelopmentPeople ManagementChannel Marketing ExperienceAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationAccount-Based MarketingPipeline AccelerationKPI SettingBudget ManagementCampaign DevelopmentField MarketingPartner Co-MarketingMarket AnalysisEvent Strategy
Soft Skills
Executive CommunicationCross-Functional LeadershipInfluencing Skills
Industry Keywords
Enterprise SoftwareSaaSAPJ MarketTechnology EnvironmentVirtual First Organization
About the role
Key responsibilities & impact- Lead the development and execution of Dropbox’s regional marketing strategy across the Asia-Pacific and Japan region.
- Develop and own the integrated field and channel marketing strategy for APJ, aligned with regional sales priorities and Dropbox’s global marketing strategy.
- Partner with the Regional VP of Sales and sales leadership to create regional and country-level plans that generate qualified pipeline, accelerate opportunities, and support revenue growth.
- Lead regional marketing programs including field events, executive experiences, account-based initiatives, integrated campaigns, partner and channel activations, webinars, and locally relevant tactics.
- Balance direct-to-customer and partner-led investments using customer insight, sales priorities, partner opportunity, and performance data.
- Lead, coach, and develop the Japan Marketing team.
- Build relationships with regional sales, partner sales, and channel leaders; create joint plans and co-marketing programs with priority partners.
- Translate global campaigns, positioning, and content into regionally relevant programs in partnership with global marketing teams.
- Own the regional marketing budget, agency and vendor relationships, program calendar, forecasting, and performance reporting; optimize investments based on pipeline impact and ROI.
- Establish KPIs and operating cadences with Sales and Marketing Operations, including planning sessions and business reviews.
- Represent APJ within the global marketing organization and share market intelligence, customer and partner feedback, competitive insight, and regional best practices.
- Build a scalable regional marketing playbook tailored to individual APJ markets.
- Travel within the region and internationally as needed, approximately 20%.
Requirements
What you’ll need- 10+ years of progressive B2B marketing experience, including significant experience in regional, field, demand generation, and/or channel marketing within enterprise software, SaaS, or another technology environment.
- Demonstrated experience developing and executing multi-country APJ marketing strategies that produced measurable pipeline and sales impact.
- People-management experience, including coaching and developing marketers working across different countries, cultures, or time zones.
- Proven ability to operate as a strategic partner to senior sales leaders, translate sales priorities into marketing plans, and build alignment through planning and business reviews.
- Experience leading an integrated mix of field and channel programs, including events, account-based programs, partner co-marketing, campaigns, and pipeline-acceleration initiatives.
- Strong commercial and analytical skills, including experience managing regional budgets, setting program KPIs, evaluating pipeline contribution, and using performance data to optimize investment.
- Excellent executive communication, cross-functional leadership, and influencing skills, with the ability to operate effectively in a global, distributed, and highly collaborative organization.
- Deep familiarity with the APJ technology market, with experience developing differentiated strategies across mature and emerging markets; direct experience in several of Dropbox’s Tier 1 markets is strongly preferred.
- Experience in a channel-led or partner-influenced go-to-market model, including co-marketing with resellers, distributors, alliances, or technology partners.
- Experience building or evolving a regional marketing function, operating model, or playbook in a growing or changing business.
- Strong understanding of enterprise and commercial buying journeys, account-based marketing, opportunity acceleration, and regional event strategy.
- Experience working in a Virtual First or similarly distributed global organization.
Benefits
Comp & perks- No benefits or compensation extras are specified in the provided posting text.