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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing customer engagement strategies, leveraging market insights and trends to create impactful marketing programs. Proficient in facilitating workshops and presentations while collaborating across diverse teams to drive innovation and sustainability.
Highest-signal resume keywords
Customer Engagement Strategy DevelopmentB2B Marketing ExperienceWorkshop Facilitation SkillsMarket Insights TranslationPowerPoint Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer EngagementAccount-Based MarketingEvent CoordinationMarket Intelligence AnalysisPresentation Development
Soft Skills
StorytellingPublic SpeakingCollaborationProactive MindsetCoaching
Tools & Technologies
CRM SystemsVirtual Collaboration Tools360° Virtual EnvironmentsWebinars
Certifications & Qualifications
Degree in BusinessDegree in MarketingDegree in Sales
Industry Keywords
FMCGManufacturingRetailSustainabilityInnovation
About the role
Key responsibilities & impact- Develop and deliver the UK&I Customer Engagement strategy and roadmap
- Align customer engagement activity to strategic customers, growth opportunities, account plans and business objectives
- Act as the “Voice of the Customer” back into DS Smith
- Design, facilitate and deliver tailored 1:1 and 1:many customer workshops, webinars and inspiration sessions across physical, hybrid and virtual environments
- Maintain and continually refresh Customer Innovation Hub experiences
- Showcase new packaging solutions while ensuring brand excellence
- Build presentation assets and co-create pitch materials aligned with customer account plans, tenders and ABM priorities
- Translate market intelligence, category dynamics and supply chain insights into targeted Account-Based Marketing programmes
- Develop customer engagement opportunities from customer challenges, category dynamics and market trends
- Feed customer insights back into the business to shape priorities, innovation and growth opportunities
- Collaborate with Sales, Marketing, Sustainability, Design & Innovation, regional Sales and sustainability teams
- Coordinate multi-disciplinary customer sessions
- Coach and mentor a team member
- Manage day-to-day activity at the Customer Impact Centre
- Measure and report customer engagement metrics, CRM-linked opportunities, Net Promoter Score and event ROI
Requirements
What you’ll need- Proven experience in a customer-facing B2B marketing, sales enablement, or customer engagement role within FMCG, manufacturing, retail, or agency environments
- Degree or professional qualification in Business, Marketing, Sales, or a related discipline – desirable
- Passion for packaging, innovation and sustainability
- Ability to bring customer, consumer and market insights to life through compelling storytelling and engagement experiences
- Outstanding presentation, public speaking, and workshop facilitation skills
- Track record of engaging senior decision-makers and large audiences
- Strong commercial mindset
- Ability to translate consumer trends, sustainability priorities, and category insights into tangible business opportunities
- Proficient in PowerPoint
- Proficient in virtual collaboration tools, including 360° virtual environments and webinars
- End-to-end event/vendor coordination experience
- Energetic, proactive self-starter with a collaborative spirit
- Comfortable navigating ambiguity and managing diverse stakeholders across a matrix organisation
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- 25 days holiday plus bank holidays
- Pension scheme
- Life assurance
- Income protection
- Employee Assistance Programme
- Employee Discounts
- Cycle to work scheme
