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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer engagement strategies, account-based marketing, and workshop facilitation, with a strong focus on sustainability and innovation in the B2B sector. Proven ability to translate market insights into actionable business opportunities while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
Customer Engagement Strategy DevelopmentAccount-Based MarketingWorkshop FacilitationPresentation SkillsMarket Insights Translation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingSales EnablementCustomer Insights AnalysisEvent CoordinationCommercial Mindset
Soft Skills
StorytellingCollaborationProactive AttitudePublic SpeakingStakeholder Management
Tools & Technologies
PowerPointVirtual Collaboration ToolsCRM SystemsEvent Management Software
Certifications & Qualifications
Degree in BusinessDegree in MarketingDegree in Sales
Industry Keywords
FMCGManufacturingRetailSustainabilityInnovation
About the role
Key responsibilities & impact- Lead the business in growing and strengthening strategic partnerships by showcasing expertise, packaging innovations, and sustainable solutions
- Develop and deliver the UK&I Customer Engagement strategy and roadmap
- Align customer engagement activity to strategic customers, growth opportunities, account plans, and business objectives
- Act as the strategic facilitator and “Voice of the Customer” back into DS Smith
- Create inspiring physical, virtual, and hybrid workshop experiences across Customer Innovation Hubs and customer locations
- Translate market intelligence, category dynamics, and supply chain insights into targeted Account-Based Marketing programmes
- Coach and mentor a team member supporting day-to-day activity at the Customer Impact Centre
- Design, facilitate, and deliver tailored customer workshops, webinars, and inspiration sessions
- Maintain and refresh Customer Innovation Hub experiences
- Build presentation assets and co-create pitch materials aligned with account plans, tenders, and ABM priorities
- Feed customer insights back into the business to shape priorities, innovation, and growth opportunities
- Collaborate with Sales, Marketing, Sustainability, and Design & Innovation teams
- Measure and report customer engagement metrics, CRM-linked opportunities, Net Promoter Score, and event ROI
Requirements
What you’ll need- Proven experience in a customer-facing B2B marketing, sales enablement, or customer engagement role within FMCG, manufacturing, retail, or agency environments
- Degree or professional qualification in Business, Marketing, Sales, or a related discipline – desirable
- A passion for packaging, innovation and sustainability
- Ability to bring customer, consumer and market insights to life through compelling storytelling and engagement experiences
- Outstanding presentation, public speaking, and workshop facilitation skills
- Track record of engaging senior decision-makers and large audiences
- Strong commercial mindset
- Ability to translate consumer trends, sustainability priorities, and category insights into tangible business opportunities
- Proficient in PowerPoint, virtual collaboration tools (360° virtual environments/webinars), and end-to-end event/vendor coordination
- Energetic, proactive self-starter with a collaborative spirit
- Comfortable navigating ambiguity and managing diverse stakeholders across a matrix organisation
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- 25 days holiday plus bank holidays
- Pension scheme
- Life assurance
- Income protection
- Employee Assistance Programme
- Employee Discounts
- Cycle to work scheme