Sales Development Representative

Duco Events

. Identify key decision-makers at target accounts and devise outreach strategies via email, cold calling, LinkedIn messages, direct mail, and other channels .

Posted 10/31/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales and marketing, with a focus on lead generation, nurturing, and conversion strategies. Proficient in utilizing CRM tools like Salesforce and Hubspot to manage contacts and track sales activities effectively.

Highest-signal resume keywords

B2B Sales ExperienceLead Generation StrategiesSalesforce ProficiencyCommunication SkillsEvent Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead NurturingOutbound Outreach StrategiesConversion Rate OptimizationAccount ManagementSales Quota Achievement

Soft Skills

ResilienceTeamwork EthosStrategic OutlookGrowth MindsetIntrinsic Drive

Tools & Technologies

SalesforceHubspotCRM Software

Industry Keywords

B2B MarketingFinancial ServicesEnterprise SalesTrade ShowsWebinars

About the role

Key responsibilities & impact

Identify key decision-makers at target accounts and devise outreach strategies via email, cold calling, LinkedIn messages, direct mail, and other channels
Conduct high-level conversations with decision-makers using thought leadership, use cases, case studies, and marketing assets to book initial meetings
Own inbound enquiries, route high-intent leads to sales, and nurture low/medium-intent leads
Create and execute personalized lead-nurturing programs to increase conversion rates
Drive engagement at trade shows, webinars, and in-person events
Work with executive and sales teams to identify contacts, book meetings, and communicate before, during, and after events
Log activity, contact, and account information in Salesforce
Achieve monthly quotas of qualified opportunities within approximately 800 target accounts

Requirements

What you’ll need

3 years previous experience in a B2B sales or marketing role
Outstanding written and verbal communication skills
Intrinsic drive to be successful
A strategic outlook
Resilience in spades
A growth mindset
A teamwork ethos
Experience working in financial services and/or enterprise marketing/sales is a bonus
Experience working with Hubspot, Salesforce or similar CRM is a bonus

Benefits

Comp & perks

Fully remote role from Toronto, Ontario, Canada
Healthcare insurance through Manulife
RRSP Retirement Plan match
Unlimited annual holiday
Enhanced family leave
Personal learning and development opportunities
Referral bonus if we hire someone great who you’ve recommended to us
Spot Rewards
Competitive salary package aligned with your skills and experience, reviewed annually