Head of Acquisition

Duelbits

. Define and execute acquisition strategy across affiliates, paid media, SEO, and Web3-native channels .

Posted 9/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in acquisition strategy, budget management, and performance optimization across affiliates, paid media, and SEO channels. Proven ability to lead teams, implement data-driven insights, and navigate crypto-related advertising constraints.

Highest-signal resume keywords

Acquisition StrategyAffiliate EconomicsData-Driven InsightsTeam LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECPA ManagementLTV:CAC AnalysisCohort AnalysisConversion OptimizationAttribution TrackingPerformance ManagementNegotiation SkillsMarket ForecastingROI OptimizationCreative Testing

Soft Skills

Excellent NegotiationCross-Functional AlignmentData-Driven Decision Making

Tools & Technologies

VoluumAI Tools for Marketing OptimizationAutomation Tools

Industry Keywords

Crypto NativeIGamingDeFi IntegrationsToken PartnershipsSportsbook AcquisitionCreator AcquisitionStreamer Programmes

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Define and execute acquisition strategy across affiliates, paid media, SEO, and Web3-native channels
Build an always-on foundation delivering a stable, growing FTD baseline
Allocate budgets based on eCPA, incremental return, LTV:CAC, and market opportunity
Build a diversified channel mix and identify emerging platforms
Optimise onboarding, landing pages, and conversion flows with Product
Build infrastructure, playbooks, processes, and operating cadences for scalable acquisition
Introduce automation and AI tooling for bidding, alerting, reporting, and creative testing
Create repeatable frameworks for launching channels, markets, and partners
Own the affiliate programme, including onboarding, negotiation, optimisation, performance management, tracking, attribution, reporting, and compliance
Oversee paid acquisition channels and SEO strategy
Own attribution infrastructure and cross-channel tracking using Voluum or equivalent
Drive testing across creatives, targeting, and conversion funnels
Manage agency and partner performance against ROI targets
Navigate crypto-related advertising constraints
Coordinate creator and streamer acquisition activity with the Streamer Manager
Own the always-on acquisition P&L and deliver FTD, eCPA, payback, and revenue targets
Forecast channel performance, track KPIs, and produce structured reporting
Work with Finance on cost reconciliation
Lead and scale a team across affiliates, paid media, SEO, and analytics
Set performance expectations, KPIs, accountability frameworks, and cross-functional alignment
Provide data-driven insights on performance, market trends, and competitive positioning
Present acquisition strategy and results to senior leadership and stakeholders

Requirements

What you’ll need

5+ years in acquisition, growth roles with a crypto native iGaming brand
Proven track record scaling always-on acquisition across affiliates, paid media, and organic channels while keeping unit economics healthy
Deep understanding of affiliate economics (CPA, rev share, hybrid, NGR), including managing eCPA across blended deal structures
Commercial ownership of budgets, forecasting, and ROI optimisation
Data-driven approach to LTV/CAC, incremental returns, and cohort analysis
Experience leading and scaling teams in fast-paced, remote environments
Excellent negotiation skills across affiliates, agencies, and commercial partners
Advantageous: token partnerships, DeFi integrations, and community-led acquisition
Advantageous: sportsbook acquisition dynamics
Advantageous: existing network within iGaming affiliates or media partners
Advantageous: experience working alongside creator and streamer programmes
Advantageous: hands-on use of AI tools for marketing optimisation and automation

Benefits

Comp & perks

Competitive commercial terms with performance-linked incentives
Fully remote collaboration
High ownership and direct impact on growth and revenue
The opportunity to build and scale a core revenue-driving function
A high-performing, data-driven global team