Duelbits

Head of Department

• Define and execute acquisition strategy across affiliates, paid media, SEO, and Web3-native channels
• Build an always-on foundation delivering a stable, growing FTD baseline
• Allocate budgets based on eCPA, incremental return, LTV:CAC, and market opportunity
• Build a diversified channel mix and identify emerging platforms
• Optimise onboarding, landing pages, and conversion flows with Product
• Build infrastructure, playbooks, processes, and operating cadences for scalable acquisition
• Introduce automation and AI tooling for bidding, alerting, reporting, and creative testing
• Create repeatable frameworks for launching channels, markets, and partners
• Own the affiliate programme, including onboarding, negotiation, optimisation, performance management, tracking, attribution, reporting, and compliance
• Oversee paid acquisition channels and SEO strategy
• Own attribution infrastructure and cross-channel tracking using Voluum or equivalent
• Drive testing across creatives, targeting, and conversion funnels
• Manage agency and partner performance against ROI targets
• Navigate crypto-related advertising constraints
• Coordinate creator and streamer acquisition activity with the Streamer Manager
• Own the always-on acquisition P&L and deliver FTD, eCPA, payback, and revenue targets
• Forecast channel performance, track KPIs, and produce structured reporting
• Work with Finance on cost reconciliation
• Lead and scale a team across affiliates, paid media, SEO, and analytics
• Set performance expectations, KPIs, accountability frameworks, and cross-functional alignment
• Provide data-driven insights on performance, market trends, and competitive positioning
• Present acquisition strategy and results to senior leadership and stakeholders

Head of Acquisition