IP Growth & Monetization Strategist

DULCEDO Management

. Own the monetization strategy for HyperMuse’s established IPs .

Posted 11/2/2026full-timeCanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in monetization strategies for digital products and memberships, with a strong focus on social media marketing and audience engagement. Proficient in analyzing performance data to optimize revenue streams and enhance customer journeys across various platforms.

Highest-signal resume keywords

Monetization Strategy DevelopmentSocial Media MarketingPerformance Data AnalysisEmail Marketing ToolsCreator Economy Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Stream DevelopmentAudience MonetizationDigital MarketingContent StrategyE-Commerce OptimizationMembership ToolsYouTube Partner ProgramShopify ProficiencyEmail Campaign ManagementAI Fluency

Soft Skills

Creative InstinctsCommercial MindsetHands-On Approach

Tools & Technologies

InstagramTikTokYouTubePatreonMerchandising PlatformsAffiliate ModelsNewsletter Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

Creator EconomyDTC BrandsSocial-Native MediaDigital ProductsMembership Models

About the role

Key responsibilities & impact

Own the monetization strategy for HyperMuse’s established IPs
Develop revenue streams through memberships, merchandise, digital products, platform monetization, licensing, and e-commerce
Build and run promotional calendars across Instagram, TikTok, and YouTube
Lead marketing strategies for product launches from pre-launch through post-launch analysis
Partner with the Senior Project Manager on operational execution
Direct content strategy for each IP and integrate product and membership calls to action
Own and optimize link-in-bio pages, storefronts, membership pages, and media kits
Design fan-to-customer journeys, including newsletters, email and SMS capture, community touchpoints, and retention loops
Track revenue, conversion, and audience-to-buyer performance
Recommend which initiatives to scale, pause, or sunset
Monitor social trends, platform shifts, and emerging monetization formats
Bring commercial and content thinking to represented AI artists and third-party IPs

Requirements

What you’ll need

3+ years of experience in creator economy, social media, or digital marketing roles
Proven track record of monetizing an audience, including through memberships, merchandise, or digital products
Experience at an agency, creator-led business, DTC or e-commerce brand, or social-native media company
Understanding of the YouTube Partner Program, Patreon and membership tools, Shopify and merchandising platforms, and affiliate and licensing models
Deep understanding of Instagram, TikTok, and YouTube algorithms, trends, and culture
Fluency in performance data, from engagement to conversion to revenue
Experience with email marketing or newsletter tools and launch or go-to-market campaigns
Strong creative instincts with a commercial mindset
Hands-on approach to building and shipping work
AI fluency is an asset
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
Examples of accounts or offers you have grown and monetized, including results, ready to share

Benefits

Comp & perks

Unlimited paid time off
12 personal days per month
Flexible work environment with minimal office attendance for employees near our hubs
Montreal and Toronto offices with snacks, great vibes, and pet-friendly spaces
Remote work opportunities for travelers, expats, and digital nomads
Freestyle Fridays, with the workday ending at 2:00 PM ET
Comprehensive dental, vision, and medical insurance coverage for employees and their loved ones
Internal mobility opportunities
Startup environment backed by 15+ years of experience and the stability of an established organization