Director, Integrated Marketing

Dun & Bradstreet

. Define and lead the integrated marketing strategy and long-term roadmap, ensuring alignment with business growth objectives and market opportunities.

Posted 9/18/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategy, demand generation, and customer engagement, with a proven ability to drive measurable business outcomes and lead high-performing teams. Proficient in leveraging data-driven insights and modern marketing technologies to optimize marketing effectiveness and support strategic growth initiatives.

Highest-signal resume keywords

Integrated Marketing StrategyDemand GenerationCustomer EngagementMarketing TechnologiesStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingGo-To-Market StrategyPipeline GrowthRevenue ContributionMarket ExpansionMulti-Channel Demand GenerationBrand DevelopmentPerformance MetricsCampaign DesignCommercial Acumen

Soft Skills

Collaborative LeadershipInfluencing SkillsProactive MindsetRelationship BuildingContinuous Improvement

Tools & Technologies

EloquaHubSpotSalesforceGoogle AnalyticsGoogle Tag ManagerMicrosoft Office

Industry Keywords

Customer InsightsMarket IntelligenceCross-Functional CollaborationIntegrated CampaignsEmerging Technologies

About the role

Key responsibilities & impact

Define and lead the integrated marketing strategy and long-term roadmap, ensuring alignment with business growth objectives and market opportunities.
Act as a strategic partner to senior business leaders, providing guidance on customer engagement, market trends, and growth opportunities.
Develop and execute marketing plans across multiple business units, industries, and international markets.
Set annual and quarterly marketing priorities that support business goals and go-to-market strategies.
Leverage customer insights, market intelligence, and competitive analysis to identify opportunities and inform strategic decisions.
Drive measurable business impact through marketing, including pipeline growth, customer acquisition, revenue contribution, and brand engagement.
Establish and monitor key performance metrics to evaluate marketing effectiveness and optimize return on investment.
Translate performance data and market insights into clear recommendations for business stakeholders and executive leadership.
Manage and optimize marketing investments across channels, programs, regions, and strategic initiatives.
Lead the development and delivery of integrated marketing campaigns across digital, content, communications, events, media, analyst relations, and field marketing.
Partner with Product Marketing, Sales, and Customer Success teams to launch new products, solutions, and strategic growth initiatives.
Create seamless and consistent customer experiences across the entire customer journey.
Foster cross-functional collaboration across marketing, sales, product, and commercial teams.
Champion innovative marketing approaches, technologies, and customer engagement strategies.
Lead planning and prioritization across global marketing teams.
Influence strategic business decisions through data-driven insights, market intelligence, and business cases.
Build, lead, and develop a high-performing marketing team.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related discipline.
10+ years of B2B marketing experience, including senior leadership roles with responsibility for integrated marketing, demand generation, and go-to-market strategy.
Proven track record of leading and developing high-performing marketing teams in complex, fast-paced environments.
Experience shaping and executing global marketing strategies that drive business growth and support strategic priorities.
Demonstrated success delivering measurable business outcomes, including pipeline growth, revenue contribution, customer acquisition, and market expansion.
Strong stakeholder management and influencing skills, with the ability to build trusted relationships and partner effectively with senior leaders.
Deep expertise in integrated marketing, customer engagement, brand development, and multi-channel demand generation.
Hands-on experience with modern marketing technologies and analytics platforms, including Eloqua, HubSpot, Salesforce, Google Analytics, and Google Tag Manager.
Proven ability to design and deliver integrated campaigns across digital, paid, earned, and owned channels that drive awareness, engagement, and commercial results.
Strong commercial acumen with the ability to make informed decisions, prioritize investments, and maximize marketing impact and return on investment.
Proficiency in Microsoft Office applications and other business productivity tools.
A proactive, solutions-oriented mindset, with a natural curiosity and a passion for driving continuous improvement and business success.
A collaborative leadership style, with the ability to build strong relationships across teams, functions, and geographies.
A commitment to continuous learning and professional growth, with a desire to stay ahead of industry trends, emerging technologies, and evolving customer needs.
Interest in leveraging AI and emerging technologies to enhance marketing effectiveness, customer engagement, and team performance.