Senior Director, Global Marketing Operations

Dun & Bradstreet

. Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and rationalization of the stack .

Posted 10/2/2026full-timeFlorham Park • New Jersey • United StatesSenior💰 $188,000 - $315,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in enterprise marketing operations and MarTech strategy, including budget management, lead management, and data governance. Proven ability to lead and develop high-performing teams while collaborating cross-functionally to optimize marketing workflows and analytics.

Highest-signal resume keywords

Enterprise Marketing OperationsMarketing Technology StrategyData GovernanceLead ManagementTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B Marketing OperationsCampaign OperationsMarketing AutomationAnalytics EnablementAI OrchestrationData Quality ManagementBudget ManagementROI MeasurementMulti-Touch AttributionResource Planning

Soft Skills

Cross-Functional InfluenceConflict ResolutionCoaching and DevelopmentPressure ManagementStrategic Collaboration

Tools & Technologies

Microsoft Office SuiteAsanaMarketing Analytics PlatformsAI SystemsData Governance Tools

Industry Keywords

Marketing OperationsLead ScoringFunnel StagesCampaign TrackingData StandardsOperational GuardrailsVendor ManagementGlobal Team ManagementMarketing InvestmentStakeholder Engagement

About the role

Key responsibilities & impact

Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and rationalization of the stack
Own budgeting, forecasting, and resource planning across marketing operations
Own strategic lead management end to end, including nurture strategy, lead scoring, routing rules, lead lifecycle processes, funnel stages, and campaign tracking
Enable Sales on how leads are handled and worked, partnering with Marketing Analytics, Revenue Operations, and Sales stakeholders to align definitions and reporting
Own a structured partnership with Sales on lead quality through a continuous feedback loop
Build and own Marketing AI Ops, including AI orchestration systems, data-source connections, and governed knowledge bases
Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework
Own marketing data governance, including policy frameworks, data standards, data quality, tracking requirements, and operational guardrails
Establish and enforce operating standards across campaign intake, governance, SLAs, workflows, documentation, dashboards, and Asana-based work management
Serve as the central point for cross-functional campaign planning and delivery from brief through post-campaign optimization
Partner with MB&C colleagues, Operating Units, Product, Technology, Sales, and Finance to streamline handoffs and resolve competing priorities
Own vendor and contract-resource relationships, including scoping, onboarding, service levels, performance standards, and contingent capacity
Manage, build, and lead a strong global Marketing Operations team, coaching and developing team members and closing talent gaps

Requirements

What you’ll need

Bachelor's degree or equivalent experience in marketing, business, communications, or a related field
12+ years of progressive marketing leadership experience in B2B marketing operations, working directly on an enterprise marketing technology stack
5+ years of direct people management experience, including managing managers and building teams of 10+ people
Experience managing distributed and global teams
Demonstrated ability to design and scale operations organizations, including structuring teams and managing through ambiguity
Strong cross-functional influence across Marketing, Product, Technology, Sales, and business partners
Deep expertise in campaign operations, marketing automation, and analytics enablement
Strong point of view on how modern marketing teams should collaborate, document strategy, and apply technology
Demonstrated experience building AI orchestration and automation into marketing workflows, including governance, knowledge bases, and connected data sources
Hands-on ownership of data governance policy and standards in partnership with legal, privacy, and technology teams
Strong understanding of marketing investment, budget management, and ROI measurement
Proficiency in Microsoft Office Suites
Where applicable, fluency in English and languages relevant to the working market
Ability to sit, speak and operate telephone and/or computer for long periods of time
Ability to handle pressure, stressful conditions, and conflict resolution
Ability to work day, evening and/or weekend hours as needed
Regular attendance in the office

Benefits

Comp & perks

Generous paid time off in your first year, increasing with tenure
Up to 16 weeks 100% paid parental leave after one year of employment
Paid sick time to care for yourself or family members
Education assistance and extensive training resources
Do Good Program: Paid volunteer days & donation matching
Competitive 401k with company matching
Health & wellness benefits, including discounted Wellhub membership rates
Medical, dental & vision insurance for you, spouse/partner & dependents
Hybrid work arrangement