Senior Director, Global Marketing Operations

Dun & Bradstreet

. Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and stack rationalization.

Posted 10/2/2026full-timeJacksonville • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise marketing operations and MarTech strategy, including budgeting, forecasting, and resource planning. Proficient in campaign operations, marketing automation, and data governance, with a strong ability to lead and develop high-performing teams.

Highest-signal resume keywords

Enterprise Marketing OperationsMarketing Automation PlatformData Governance PolicyCampaign OperationsPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Marketing OperationsLead ManagementMulti-Touch AttributionBudget ManagementAI OrchestrationAnalytics EnablementFunnel StagesLead ScoringSales EnablementResource Planning

Soft Skills

Cross-Functional InfluenceConflict ResolutionTeam LeadershipPressure ManagementCommunication

Tools & Technologies

CRMMicrosoft Office SuiteAsanaMarketing Technology StackCampaign Tracking Systems

Industry Keywords

Marketing OperationsData StandardsGovernanceSales EngagementMarketing Analytics

About the role

Key responsibilities & impact

Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and stack rationalization.
Own budgeting, forecasting, and resource planning across marketing operations.
Own strategic lead management end to end, including nurture strategy, lead scoring, routing rules, lead lifecycle processes, funnel stages, campaign tracking, and Sales enablement.
Align lead definitions and reporting with Marketing Analytics, Revenue Operations, and Sales stakeholders.
Partner with Sales on lead quality through a continuous feedback loop that improves lead conversion.
Build and own Marketing AI Ops, including AI orchestration systems, connected data sources, knowledge bases, and governance.
Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework and integrate campaign, lead, and customer data across systems.
Own marketing data governance, including policy frameworks, data standards, quality and tracking requirements, and operational guardrails in partnership with Legal, Privacy, and Technology.
Establish operating standards for campaign intake, governance, SLAs, workflows, documentation, dashboards, and Asana-based work management.
Serve as the central point for cross-functional campaign planning and delivery from brief through post-campaign optimization.
Partner with MB&C, Operating Units, Product, Technology, Sales, and Finance to streamline handoffs and resolve competing priorities.
Manage vendor and contract-resource relationships, including scoping, onboarding, service levels, performance standards, and capacity deployment.
Build, lead, coach, and develop a strong global Marketing Operations team, including closing talent gaps.

Requirements

What you’ll need

Bachelor's degree or equivalent experience in marketing, business, communications, or a related field.
12+ years of progressive marketing leadership experience in B2B marketing operations, working directly on an enterprise marketing technology stack, including marketing automation platform, CRM, sales engagement, company and contact data.
5+ years of direct people management experience, including managing managers and building teams of 10+ people.
Experience managing distributed and global teams.
Demonstrated ability to design and scale operations organizations, including structuring teams and managing through ambiguity.
Strong cross-functional influence across Marketing, Product, Technology, Sales, and business partners.
Deep expertise in campaign operations, marketing automation, and analytics enablement.
Strong point of view on modern marketing collaboration, strategy documentation, and technology application.
Demonstrated experience building AI orchestration and automation into marketing workflows, including governance, knowledge bases, and connected data sources.
Hands-on ownership of data governance policy and standards in partnership with legal, privacy, and technology teams.
Strong understanding of marketing investment, budget management, and ROI measurement.
Proficiency in Microsoft Office Suites.
Where applicable, fluency in English and languages relevant to the working market.
Ability to sit, speak, and operate telephone and/or computer for long periods of time.
Ability to handle pressure, stressful conditions, and conflict resolution.
Ability to work day, evening, and/or weekend hours as needed.
Regular attendance in the office.

Benefits

Comp & perks

Generous paid time off in your first year, increasing with tenure.
Up to 16 weeks 100% paid parental leave after one year of employment.
Paid sick time to care for yourself or family members.
Education assistance and extensive training resources.
Do Good Program: Paid volunteer days & donation matching.
Competitive 401k with company matching.
Health & wellness benefits, including discounted Wellhub membership rates.
Medical, dental & vision insurance for you, spouse/partner & dependents.