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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies for the residential segment, with a strong focus on business acumen, project management, and effective communication. Capable of leading cross-functional teams and managing market implementation while identifying growth opportunities based on market trends and customer needs.
Highest-signal resume keywords
Market Strategy DevelopmentProject ManagementTeam LeadershipBusiness AcumenResidential Construction Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCompetitive AssessmentCustomer SegmentationProduct LaunchBudget ManagementDemand-Creation InitiativesValue Proposition RefinementMarket Trends AnalysisTactical ImplementationBuilding Science Understanding
Soft Skills
Strategic ThinkingInterpersonal CommunicationPresentation SkillsInfluence and MotivationProblem Solving
Certifications & Qualifications
Bachelor’s Degree in Business
Industry Keywords
Residential MarketBuilding Line of Business4P’s of MarketingCommercializationSales CollaborationMarketing CommunicationsConsumer/Digital AnalystsAIP ReviewsRegulations and CodesMarket Implementation Team
About the role
Key responsibilities & impact- Develop and execute the Residential market strategy within the Building line of business
- Balance near-term business planning and execution with longer-term strategic growth opportunities
- Ensure strategy supports annual financial performance goals and sustained profitable growth
- Own the 4P’s of Marketing (Price, Product, Place, Promotion) for the Residential Segment
- Lead commercialization and launch of new offerings, including product, packaging, merchandising, and other market solutions
- Collaborate with Sales, R&D, Product Management, Technical Service, Marketing Communications, Finance, Asset, Supply Chain, and Legal
- Attend and represent the Residential Segment at Regional Growth and AIP reviews
- Align annual marketing strategy, annual plan, and account-specific strategies with Sales
- Review and approve all contracts
- Communicate with executive leadership on investor relations
- Collaborate on customer segmentation, brand management, value proposition refinement, and communications campaign architecture and performance
- Develop and manage internal and external communications and campaigns, including product launches and demand-creation initiatives
- Jointly manage Marketing Communications budget, spending, and prioritization
- Understand customer business environments and identify needs-based opportunities
- Conduct ongoing competitive assessments covering competitors, alternative materials, products, prices, and technology developments
- Identify and prioritize longer-term growth opportunities based on market trends, building practices, customer needs, competition, regulations, codes, and emerging technologies
- Help direct day-to-day work and priorities of Consumer/Digital Analysts
- Drive effective internal communications regarding Residential marketing objectives and priorities
- Lead the Residential Segment MIT (Market Implementation Team) Meeting
Requirements
What you’ll need- Bachelor’s Degree in business or a related field
- 5+ years of experience in Sales and/or Marketing
- Strong understanding of the residential construction business is an asset
- Strong business acumen and strategic thinking skillset
- Ability to balance near-term business execution with longer-term strategic thinking and prioritization
- Strong project management skills
- Team leadership experience, influence, and motivation skill set
- Advanced interpersonal and communication skills
- Inquisitive nature to drive to root causes and creative solutions
- Basic understanding of Building Science
- Effective presentation skills
- Ability to see and understand direct and indirect competitors and their impact
- Ability to manage tactical implementation details while maintaining focus on longer-term market opportunities
Benefits
Comp & perks- Comprehensive pay and benefits package
- Equal opportunity employer
- Reasonable accommodation for applicants with disabilities