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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales acumen with a focus on outbound prospecting, utilizing CRM tools like Salesforce and HubSpot for effective activity logging and pipeline management. Possesses a genuine interest in the cannabis retail industry and the ability to communicate effectively with potential clients.
Highest-signal resume keywords
Outbound Prospecting ExperienceCRM Proficiency (Salesforce, HubSpot)Metrics-Driven Pipeline GenerationStrong Communication SkillsCannabis Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Engagement ToolsCold CallingEmail OutreachActivity LoggingPipeline Management
Soft Skills
Organizational SkillsCoachable MindsetAttention to Detail
Tools & Technologies
HubSpotSalesforceGong
Industry Keywords
B2B SaaSCannabis RetailRegulated MarketsPOS SystemsFintech
About the role
Key responsibilities & impact- Build and work target account lists across U.S. dispensaries, prioritizing outreach using state, license status, and market maturity
- Run cold and warm outreach across calls, email, and social using Dutchie’s Revenue Playbook
- Book qualified meetings for Account Executives and Account Managers and manage clean handoffs
- Accurately log activity, disposition, and source data in HubSpot and Salesforce (Legacy and Greenpath)
- Meet weekly and monthly activity and meetings-booked targets
- Participate in 1:1 coaching and Gong call reviews
- Share competitive signals, regional trends, and buying triggers with the team
Requirements
What you’ll need- 1+ years of experience in a sales, BDR/SDR, or outbound prospecting role, preferably within B2B SaaS or tech
- A track record of hitting activity and pipeline-generation targets in a metrics-driven environment
- Strong written and verbal communication skills, with the confidence to cold call and the ability to write outreach that doesn't sound templated
- Comfort working in a CRM (Salesforce, HubSpot, or similar) and following a defined process for logging activity and disposition
- A coachable, growth-oriented mindset
- Genuine curiosity about the cannabis retail industry and willingness to learn regulatory nuances
- Organizational skills to manage a high volume of accounts and outreach without losing attention to detail
- Prior outbound sales experience is a bonus
- Experience with sales engagement/sequencing tools and call intelligence platforms such as Gong is a bonus
- Experience selling into retail, POS, fintech, or regulated or vertical SaaS markets is a bonus
- Exposure to or interest in the cannabis industry is a bonus
Benefits
Comp & perks- Full medical benefits including dental and vision plans
- Equity packages in the form of stock options to all employees
- Technology (hardware, software, reading materials, etc..) allowance
- Flexible vacation and sick days
