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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound sales strategies, including cold calling and multi-channel outreach, while effectively utilizing Salesforce and Gong for managing sales activities. Proven ability to engage decision-makers in the cannabis retail sector and maintain accurate records in a high-volume sales environment.
Highest-signal resume keywords
Outbound Sales ExperienceSalesforce ProficiencyGong UsageObjection-Handling SkillsResearch Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cold CallingSales Pipeline DevelopmentLead QualificationMEDDPICC FrameworkDutchie's 4-Part Framework
Soft Skills
ResilienceStrong Communication Skills
Tools & Technologies
SalesforceGong
Industry Keywords
Cannabis RetailB2B SalesE-Commerce PlatformsPOS Systems
About the role
Key responsibilities & impact- Build top-of-funnel pipeline by proactively reaching licensed U.S. dispensaries by phone, email, LinkedIn, and other channels
- Connect with dispensary decision-makers, qualify interest, and book discovery calls for an AE or AM
- Rework stale inbound leads and re-engage them with a full outbound motion
- Book qualified discovery calls and hand off meetings with complete context and documentation
- Make at least 50 outbound calls per day while running multiple Gong sequences
- Research, segment, and prioritize target accounts according to sales leadership priorities
- Qualify prospects using MEDDPICC and Dutchie's 4-Part Framework
- Maintain accurate activity logs, call notes, and opportunity records in Salesforce
- Stay current on Dutchie's product suite, competitive landscape, and objection-handling techniques
- Attend required B2B events and trade shows and make in-market dispensary visits
Requirements
What you’ll need- 1+ years of experience in outbound sales, cold calling, or business development (SaaS experience preferred)
- Strong phone-based selling skills, resilience, and objection-handling ability
- Comfort running a true multi-channel motion (calls, email sequencing, and social outreach), not phone-only
- Proficiency with Salesforce and Gong, including managing multiple simultaneous outbound sequences
- Comfort working in a high-volume, metrics-driven environment (50+ calls per day) without a fixed territory or static book of accounts
- Strong research skills for identifying and prioritizing decision-makers at target accounts
- Prior experience selling into cannabis retail, POS, or e-commerce platforms (bonus)
- Experience partnering directly with quota-carrying Account Executives and Account Managers (bonus)
