Marketing Strategy Consultant I

Dutchie

. Use reporting tools such as Hex or similar BI/data tools to analyze usage, performance, and GMV data and identify accounts with opportunities for improved adoption and revenue lift .

Posted 10/6/2026full-timeRemote • United StatesJuniorMid-Level💰 $81,000 - $99,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data-driven marketing strategies, utilizing marketing technology platforms for SMS, MMS, and email campaigns. Proficient in analyzing customer data and market trends to optimize retail loyalty programs and enhance customer engagement.

Highest-signal resume keywords

Retail Marketing ExperienceDigital Marketing ExpertiseMarketing Technology ProficiencyData Analysis SkillsConsultative Selling Abilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildingSegmentationPerformance MeasurementMarketing Optimization Best PracticesRetail Loyalty Programs

Soft Skills

Consultative InstinctsStrategic Thinking

Tools & Technologies

HexLookerTableauSMS Campaign ManagementMMS Campaign ManagementEmail Campaign Management

Industry Keywords

B2B SaaSMartechCustomer SuccessMarket TrendsCompetitive Landscape

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Use reporting tools such as Hex or similar BI/data tools to analyze usage, performance, and GMV data and identify accounts with opportunities for improved adoption and revenue lift
Continuously triage and rank opportunities to prioritize accounts with the most upside
Review customer data, demographics, local market trends, competitive landscape, and state-specific regulations to shape tailored marketing strategies
Advise customers on campaigns, targeting, timing, and effective use of SMS, MMS, and email
Help customers configure the platform, build campaigns, and set up workflows
Optimize retail loyalty programs to build repeat, lifetime customers
Build customer-specific SOPs and marketing playbooks
Review post-launch campaign and adoption performance and iterate on strategy
Partner with Customer Success Managers and Account Managers to coordinate outreach and ensure a seamless customer experience
Surface product feedback, feature gaps, and field trends to Dutchie's Product team

Requirements

What you’ll need

2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting — B2B SaaS, martech, or customer success experience is a plus
Hands-on experience using a marketing technology platform to manage and run SMS, MMS, and email campaigns, including building campaigns, segmentation, and workflows
Solid understanding of data-driven marketing and general marketing optimization best practices, including segmentation, targeting, campaign timing/cadence, and performance measurement
Familiarity with retail loyalty programs
Comfort working with data and reporting tools to independently identify trends and prioritize opportunities, such as Hex, Looker, Tableau, or similar
Strong consultative instincts and ability to translate customer data and market context into a clear, actionable strategy

Benefits

Comp & perks

Full medical benefits including dental and vision plans
Equity packages in the form of stock options to all employees
Technology (hardware, software, reading materials, etc..) allowance
Flexible vacation and sick days