Senior Manager, Retail Media Partnerships

Dutchie

. Prospect, pitch, and close new retailer accounts onto Dutchie's retail media advertising platform, starting with Sponsored Placements on e-commerce menus .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $160,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and negotiation within the cannabis industry, focusing on retail media advertising and relationship management with dispensaries. Proficient in navigating complex sales cycles and upselling advertising solutions to enhance account growth and revenue impact.

Highest-signal resume keywords

Business DevelopmentNegotiation SkillsCannabis Industry ExpertiseRelationship BuildingRetail Media Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail Media AdvertisingContract NegotiationAccount Growth TrackingAdvertising Format UpsellingSales Pipeline Management

Soft Skills

Communication SkillsRelationship ManagementStakeholder Navigation

Tools & Technologies

DutchieIHeartJaneSurfsideHoodieHeadset

Industry Keywords

Cannabis IndustryMulti-State OperatorsRetail Media NetworksIn-Store AdvertisingDigital Signage

About the role

Key responsibilities & impact

Prospect, pitch, and close new retailer accounts onto Dutchie's retail media advertising platform, starting with Sponsored Placements on e-commerce menus
Build and manage a prioritized pipeline of prospective and existing retailer relationships across multiple states and market segments
Negotiate contractual ad agreements with dispensaries
Re-engage existing accounts to upsell additional ad formats as they launch
Partner with Product, Engineering and Brand Operations teams to relay dispensary feedback and inform the advertising feature roadmap
Represent Dutchie's retail media offering at industry events and in direct outreach to decision-makers at large, multi-state operators
Track and report monthly/quarterly account growth, format adoption, and revenue impact across the book of business

Requirements

What you’ll need

Experience in retail media in a related sales/BD function, working with multiple retailers in different categories and levels of advertising maturity
Experience in the cannabis industry spanning multiple dispensary operators; very strong cannabis expertise with less ad experience will be considered
Demonstrated business development and negotiation skills, particularly with multi-year, revenue-sharing or tiered-discount deal structures
Working knowledge of cannabis brand (1P and 3P), advertising and trade spend, and the in-store dispensary customer experience
Strong relationship-building and communication skills, with the ability to navigate long sales cycles and multiple stakeholders per account
Comfort selling an evolving product suite and re-approaching existing accounts with new ad solutions
Existing relationships with multi-state cannabis operators (MSOs) (bonus)
Familiarity with retail media networks at Amazon, Walmart, Walgreens, CVS, DoorDash, Uber or Instacart (bonus)
Experience with Dutchie, IHeartJane, Surfside, Hoodie or Headset (bonus)
Experience selling or operating in-store advertising or digital signage placements (bonus)
Background in supply-side or publisher-facing BD in a mature advertising ecosystem (bonus)

Benefits

Comp & perks

Comprehensive medical, dental and vision insurance plans
Equity packages in the form of stock options
Work-from-home office stipend ($700)
Monthly cell phone and internet stipend
Parental leave paid at 100%
FTO (flexible time off) in addition to company holidays