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Director, Influencer & Creator Marketing
E.L.F. BEAUTY. Spearhead the creation and execution of a comprehensive influencer and creator marketing strategy across all digital platforms for e.l.f.
Posted 10/30/2026full-timeLos Angeles • California • United StatesLead💰 $170,000 - $185,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in influencer and creator marketing strategy, with a strong ability to lead integrated digital marketing campaigns and manage cross-functional teams. Proven track record in scaling social platforms and driving brand awareness through effective influencer collaborations.
Highest-signal resume keywords
Influencer Marketing StrategyIntegrated Digital Marketing CampaignsSocial Media MarketingTeam LeadershipBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingInfluencer RelationsContent CreationCampaign MeasurementBrand Storytelling
Soft Skills
LeadershipCollaborationEntrepreneurial MindsetAdaptabilityPassion for Beauty Industry
Tools & Technologies
Social Media PlatformsAnalytics ToolsContent Management Systems
Industry Keywords
Beauty IndustrySocial-First BrandsUser-Generated ContentEmerging Social ChannelsBeauty Vloggers
About the role
Key responsibilities & impact- Spearhead the creation and execution of a comprehensive influencer and creator marketing strategy across all digital platforms for e.l.f. Cosmetics and Skin
- Directly oversee and manage influencer and creator marketing teams, including influencer relations, collaborations, and partnerships
- Build a team supporting East/West and all levels of influencers and creators across the country
- Lead integrated digital marketing campaigns using original content and user-generated content in collaboration with social, PR, and paid media teams
- Support new product launches, core products, collaborations, and partnerships
- Collaborate with PR, eCommerce, National Retail Team, e.l.f. stores, and other channels
- Bring an established influencer and creator network to drive long-term success
- Cultivate new influencer relationships and foster collaborations with beauty, lifestyle, and entertainment influencers and creators
- Oversee integration, approval, and deployment of digital content across social media platforms
- Set affiliate program revenue, EMV, and growth targets for campaigns and launches
- Monitor and report on metrics, adjusting marketing and spending plans as needed
- Provide actionable insights and recommendations based on integrated marketing results
- Manage influencer/creator relations budgets and report on budget performance
Requirements
What you’ll need- BA or BS required
- 6-8 years of hands-on experience working with digitally native, social-first brands
- Deep understanding of influencer/creator relations and social media marketing across Instagram, Stories, Facebook, Twitter, Pinterest, Snapchat, and YouTube
- Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales
- Ability to set and implement strategies across multiple platforms
- Ability to develop, implement, and measure integrated marketing campaigns
- Discerning eye for brand storytelling through visual content
- Ability to learn and apply the brand voice effectively
- Keen interest in identifying emerging social channels and staying ahead of social and influencer marketing trends
- Highly entrepreneurial and self-directed
- Proven track record of rapidly growing brands
- Strong leadership skills and ability to work cross-functionally to drive results
- Genuine passion for the beauty industry
- Up-to-date knowledge of trends and beauty vloggers
- Must be among the first to know about new beauty launches
Benefits
Comp & perks- Annual company-based performance bonus, with eligibility to earn up to 200% of target bonus when company performance exceeds defined goals
- Equity
- Medical, dental, and vision insurance
- Retirement savings plan
- Gender neutral parental leave
- Unlimited paid time off
- Flexible time off
- Year-round half-day Fridays
- Hybrid 3 day in office, 2 day at home work environment