Director, Social Commerce Affiliates

E.L.F. BEAUTY

. Develop e.l.f.’s multi-year global affiliate vision and execution plans, anchored in TikTok Shop .

Posted 11/10/2026full-timeNew York City • New York • United StatesLead💰 $155,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in affiliate marketing, particularly in creator partnerships and social commerce, with a proven track record of building and scaling affiliate programs. Strong analytical capabilities and leadership skills are essential for managing budgets, driving performance, and influencing stakeholders.

Highest-signal resume keywords

10+ Years In Affiliate MarketingExperience Managing TikTok Shop Affiliate ProgramStrong People LeadershipAnalytical Skills With Data ToolsDeep Knowledge Of Affiliate Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate Program DevelopmentCreator PartnershipsBudget ManagementPerformance ReportingRecruitment And ActivationROI MeasurementForecastingNegotiationCommunity ManagementData Analysis

Soft Skills

Coaching And Developing TalentInfluencing Senior StakeholdersCollaborationExecutive PresenceCommunication

Tools & Technologies

Power BITableauCruvaEukaTikTok Shop Affiliate Tools

Industry Keywords

Consumer Packaged GoodsSocial CommerceInfluencer MarketingAffiliate NetworksCreator Commerce

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop e.l.f.’s multi-year global affiliate vision and execution plans, anchored in TikTok Shop
Expand the affiliate program across channels and deliver affiliate-driven GMV targets
Lead a team executing affiliate programs and build forecasts for the social commerce plan
Manage affiliate investment budgets across samples, commissions, incentives, paid seeding, paid amplification and events
Build scalable affiliate investment cases with measurement plans and ROI
Manage the full affiliate funnel from recruitment and activation through retention and re-engagement
Grow and manage e.l.filliate, e.l.f.’s high-performing affiliate community
Manage relationships with top-tier anchor affiliates and negotiate partnerships and commission structures
Set recruitment targets and operating rhythms using mass outreach tools and agency support
Shape and seed e.l.f.’s owned affiliate community program
Design affiliate tiers, incentives and programming
Develop affiliate activation and seeding plans for product launches
Collaborate with demand planning, operations and supply chain on sample development, allocation and distribution
Drive affiliate activation for platform, retailer and brand campaigns
Oversee affiliate briefs, tasks and training
Lead participation in creator and industry events
Partner with the LIVE team on affiliate LIVE strategy and programming
Build affiliate analytics frameworks, performance dashboards, KPIs, data sources and reporting cadence
Use analytics to identify incremental GMV drivers and optimize investment
Manage the affiliate tool stack and agency scope, including automation and AI-enabled workflows
Launch and scale affiliate programs across retailer creator programs, the brand site and emerging social and video commerce platforms
Develop affiliate models for regional teams and partners in the UK, EU, LATAM and APAC, with the US as the priority market
Serve as the main point of contact for affiliate programs across platforms and retailers
Partner with Integrated Marketing Communications, Brand, Merchandising, Operations, LIVE, Education, CRM, DTC and agency teams
Report to the Senior Director, Global Social Commerce

Requirements

What you’ll need

10+ years in affiliate marketing, with a focus on creator partnerships, influencer marketing or social commerce for a CPG brand
Experience across affiliate and creator commerce programs, such as retailer creator programs, brand-owned programs or affiliate networks
Experience managing a TikTok Shop affiliate program with revenue accountability at meaningful scale is highly preferred
Built and scaled an affiliate program end to end, with quantified results in recruitment, seeding, activation, retention or a tiered creator community
Strong people leadership, including coaching and developing rising talent, and working through dotted-line and matrix relationships
Managed a budget and the economics of pay-for-performance, including commissions, creator payouts, CPA, ROAS and margins
Strong analytical skills and hands-on experience with data and dashboard tools such as Power BI or Tableau
Comfortable building forecasts, performance reports and investment cases from raw data
Deep knowledge of affiliate tools and platforms, including TikTok Shop’s affiliate tools
Hands-on experience with creator outreach and management tools such as Cruva and Euka
Executive presence; ability to influence senior stakeholders, negotiate with platforms, retailers and top affiliates, and present to leadership with confidence
Global mindset and comfortable with regular travel, including to creator events and international markets
Beauty, personal care or CPG experience is preferred

Benefits

Comp & perks

Annual company-based performance bonus, with eligibility to earn up to 200% of target bonus when company performance exceeds defined goals
Equity
Medical insurance
Dental insurance
Vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Flexible time off
Year-round half-day Fridays
Hybrid 3 day in office, 2 day at home work environment