Manager, TikTok Shop Affiliate

E.L.F. BEAUTY

. Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement .

Posted 10/7/2026full-timeUnited StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling affiliate networks, particularly within TikTok Shop, while leveraging data-driven strategies to enhance creator relationships and drive revenue growth. Proficient in managing cross-functional collaborations and executing effective affiliate campaigns with measurable outcomes.

Highest-signal resume keywords

Affiliate Network DevelopmentTikTok Shop ExperienceData-Driven Decision MakingCreator Relationship ManagementCampaign Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate StrategyGMV ForecastingContent CreationKPI TrackingData Analysis

Soft Skills

Strong CommunicationEntrepreneurial MindsetSelf-Directed

Tools & Technologies

TikTok Shop Seller CenterTikTok Shop Affiliate CenterLarkDiscordCreator Management Platforms

Industry Keywords

Social CommerceInfluencer MarketingCreator CommunityPartnership DevelopmentUser-Generated Content

About the role

Key responsibilities & impact

Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement
Build direct relationships with L3+ creators and VIP affiliates
Develop a differentiated VIP experience for top performers
Create measurable pathways from affiliate recruitment to activation and growth
Nurture emerging affiliate talent
Foster the creator community through events, webinars, and daily communications via Lark, Discord, and TikTok Shop Affiliate Center
Plan and run affiliate campaigns and contests with defined KPIs
Film first-party TikTok content demonstrating storytelling and product education
Develop personalized, data-driven creator briefs with Brand Marketing and Community teams
Analyze top-performing affiliate content and turn findings into conversion-focused briefs
Apply TikTok Shop's ACE framework to affiliate, content, and commerce strategy
Forecast affiliate-driven GMV and track monthly and quarterly targets
Manage sampling, outreach, commission, and incentive budgets against ROI targets
Extend VIP affiliate content into UGC, paid partnerships, Meta, and other channels
Identify creators whose content can scale into paid media
Partner with the media team on paid social, boosting, and full-funnel activation
Identify and test new affiliate and social commerce platforms, including Amazon and emerging platforms
Own day-to-day TikTok Shop Seller Center and Affiliate Center operations
Manage product seeding, order placement, shipment tracking, and personalized product sends
Collaborate with Community, Creator, Operations, Media, Supply Chain, Brand Marketing, Influencer, CRM, Loyalty, Events, and agency partners
Serve as primary contact for TikTok Shop agency and platform partners
Deliver weekly, monthly, and quarterly reporting with actionable recommendations for senior leadership

Requirements

What you’ll need

4+ years in affiliate, influencer, creator, partnerships, or social-commerce roles, with hands-on TikTok Shop experience
Strong preference for an active TikTok content creator with affiliate status
Track record of turning creator relationships into revenue
Entrepreneurial and self-directed, with a business mindset
Fluency in TikTok as a platform and active in Lark, Discord, and the TikTok Shop Affiliate Center
Fluent in TikTok Shop Seller Center and Affiliate Center
Familiarity with creator management platforms such as Euka, Cruva, Unbox, and Reacher
Ability to read a GMV/commission dashboard and make data-driven decisions
Experience or strong interest in expanding affiliate strategy across platforms beyond TikTok Shop, including Amazon and emerging social commerce channels
Strong communication skills with the ability to present to and influence senior leadership
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Benefits

Comp & perks

Annual company-based performance bonus, with employees eligible to earn up to 200% of target bonus when company performance exceeds defined goals
Equity
Medical, dental, and vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Flexible time off
Year-round half-day Fridays
Hybrid 3 day in office, 2 day at home work environment