Senior Manager, Integrated Marketing Communications

E.L.F. BEAUTY

. Serve as the integrated marketing flywheel lead, connecting social, influencer, PR, community, commerce, and experiential into one ecosystem .

Posted 9/30/2026full-timeUnited StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategies, with a focus on social and influencer marketing, community engagement, and brand storytelling. Proven ability to drive measurable ROI and optimize campaigns through data-driven insights and cross-functional collaboration.

Highest-signal resume keywords

Integrated Marketing StrategySocial Media ManagementCommunity BuildingContent CreationCampaign Performance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingSocial MarketingInfluencer MarketingContent StrategyCampaign OptimizationAnalytics TrackingCommunity EngagementCultural StorytellingPaid Media StrategyEvent Execution

Soft Skills

Excellent CommunicationHighly OrganizedStrategic ThinkingEntrepreneurial MindsetPresentation Skills

Industry Keywords

BeautyFashionCPGEarned MediaCultural ConversationsCreator PartnershipsSocial AnalyticsBrand VoiceCommunity ActivationsCross-Functional Collaboration

About the role

Key responsibilities & impact

Serve as the integrated marketing flywheel lead, connecting social, influencer, PR, community, commerce, and experiential into one ecosystem
Drive measurable ROI, business growth, and real-time optimization
Shape the brand’s voice, personality, and cultural identity through integrated marketing
Translate consumer insights, trends, and platform behaviors into timely marketing moments
Identify whitespace opportunities and emerging cultural conversations
Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms
Oversee the social content calendar and align it with launches, campaigns, and business priorities
Partner with Creative and agencies to develop platform-native content and creative briefs
Track campaign performance and social analytics, surfacing actionable insights and optimization opportunities
Build and execute paid and organic creator strategies
Identify emerging creators and culturally relevant voices
Oversee creator partnerships, product seeding, campaign coordination, and performance tracking
Partner with PR teams and external partners to maximize earned media and brand buzz
Concept and execute events, creator experiences, and community activations
Build cross-functional relationships across Brand, Creative, PR, Influencer, Community, Paid Media, Connected Commerce, and agency partners

Requirements

What you’ll need

6–8 years of experience across integrated marketing, communications, social, and influencer marketing
Beauty, fashion, or CPG experience is a bonus
Ability to thrive in fast-moving environments where priorities shift quickly
Ability to think strategically and execute hands-on
Proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences
Strong understanding of how earned media and social conversation work together with paid media
Experience expanding new audiences and engaging subcultures and communities
Excellent communication, copywriting, and presentation skills
Highly organized
Scrappy, entrepreneurial mindset

Benefits

Comp & perks

Annual company-based performance bonus, with eligibility to earn up to 200% of target bonus when company performance exceeds defined goals
Equity
Medical, dental, and vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Flexible time off
Year-round half-day Fridays
Hybrid 3 day in office, 2 day at home work environment