Brand Manager, Snacks

Eagle Family Foods

. Lead day-to-day management of a key snack brand portfolio .

Posted 10/5/2026full-timeRemote • Illinois • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, marketing strategy development, and cross-functional collaboration to drive growth in the snack food sector. Proficient in analyzing market data and consumer insights to inform product innovation and optimize brand performance.

Highest-signal resume keywords

CPG Brand ManagementMarketing Strategy DevelopmentProject ManagementData AnalysisConsumer Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentInnovation Pipeline ManagementKPI DevelopmentBudget AllocationROI EvaluationProduct ExecutionMarket AnalysisPricing StrategyDemand ForecastingCompetitive Analysis

Soft Skills

Communication SkillsIndependent Decision MakingInfluencing OthersProblem SolvingMultitasking

Tools & Technologies

ExcelPowerPointWordSyndicated Data SystemsNielsen

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

Consumer Packaged GoodsFood IndustryBeverage IndustryBrand Growth InitiativesGo-To-Market Strategy

About the role

Key responsibilities & impact

Lead day-to-day management of a key snack brand portfolio
Drive marketing strategies supporting business growth through brand development, innovation, consumer engagement, and performance optimization
Serve as point of contact for snack brands across marketing, innovation, pricing, distribution, and cost-saving initiatives
Develop and execute annual marketing plans, KPIs, and budget allocation; evaluate ROI and recommend future plans
Lead innovation pipeline development and product execution through Stage Gate
Manage weekly team meetings, follow-ups, and problem-solving initiatives to support successful, on-time launches
Partner with cross-functional teams to drive go-to-market strategy, brand growth initiatives, and product launches
Develop selling stories and marketing materials to help customer teams sell effectively
Coordinate retail business-related marketing efforts, product/specification/packaging changes, customer inquiries, and product presentations
Support monthly demand forecasting by providing marketing activity and expected-lift information
Manage website updates and data analytics
Provide competitive reviews and business performance updates
Track and report on competitive brand positioning, pricing, marketing, social/digital tactics, and performance
Conduct product reviews, including product panels, sample procurement, documentation, and review protocols
Analyze Popcorn business shifts and drivers to manage brand deliverables and future initiatives
Recommend changes to price-pack architecture, SKU lineup, and distribution focus
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)
4+ years of classic CPG Brand Management experience; Food or Beverage experience preferred
Understanding of business fundamentals and ability to convert insights into sustainable strategies and action plans for growth
Strong financial and strategic acumen, analytical abilities, and communication skills
Capable of independent decision making and influencing others
Project management skills and ability to prioritize and multitask against several complex projects at a time
Familiarity with syndicated data systems (Nielsen, Consumer Household Panel, etc.)
Experience managing and leveraging primary consumer research and manipulating multiple data sources to generate business insights and actions
Computer proficiency in Excel, PowerPoint and Word
Ability to perform the listed physical and working-condition requirements, including prolonged computer work, occasional lifting up to 20 pounds, and working in the described office environment

Benefits

Comp & perks

Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.