Director of Growth Marketing – Performance

Earnest

. Evaluate current paid marketing strategy, execution, and performance, then set a plan to accelerate results across SEM, paid social, and SEO/AEO .

Posted 10/5/2026full-timeRemote • United StatesLead💰 $186,000 - $232,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid marketing strategies across various channels, including SEM, paid social, and SEO/AEO, while ensuring compliance in a regulated environment. Proven ability to lead cross-functional teams and implement advanced measurement approaches to optimize marketing performance.

Highest-signal resume keywords

Strong SQLAdvanced Measurement ApproachesCampaign Builds and TestingRegulated Environment ExperienceGrowth Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPaid SocialSEO/AEOIncrementality TestingGeo HoldoutsMMMMTAAI AutomationMeasurement FrameworksPersonalization Tactics

Soft Skills

Stakeholder Buy-InCross-Functional ExecutionPlayer-Coach Leadership

Tools & Technologies

Analytics ToolsAttribution ToolsProgrammatic AdvertisingOTTOOHStreaming Audio

Industry Keywords

FintechLendingB2CHigh-Growth StartupGrowth-Stage Company

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Evaluate current paid marketing strategy, execution, and performance, then set a plan to accelerate results across SEM, paid social, and SEO/AEO
Own the expansion strategy for new high-ROI channels, including prioritization, testing, measurement, and scaling decisions across programmatic, OTT, OOH, and streaming audio
Build measurement frameworks with analytics and attribution teams
Develop the paid channel strategy for Personal Loans as Earnest shifts to multi-product lending in 2027
Identify workflows that AI can automate or accelerate and drive adoption within the first 90 days
Define the ideal mix of FTE, contract, agency, and AI capacity
Act as a player-coach to Growth Marketing Managers, setting strategy and contributing hands-on to campaign builds, testing, and analysis
Navigate compliance requirements for new channels and personalization tactics

Requirements

What you’ll need

Experience in fintech, lending, or another regulated B2C category is an advantage
Experience at a high-growth startup or growth-stage company is an advantage
Strong SQL
Experience piloting and scaling advanced measurement approaches, including incrementality testing, geo holdouts, MMM, and MTA
Ability to develop a vision, gain stakeholder buy-in, and execute cross-functionally
Ability to set long-term strategy while analyzing SEM performance
Willingness to work hands-on with campaign builds, testing, and analysis
Ability to operate in a regulated environment and obtain compliance clearance for channels and personalization tactics

Benefits

Comp & perks

Health, Dental, & Vision benefits plus savings plans
Mac computers + work-from-home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
Annual performance-based bonus