Digital Marketing Lead

Earthscape Play

. Build and own the digital and content plan, editorial calendar, and campaign roadmap aligned with marketing strategy and sales goals .

Posted 10/30/2026full-timeWallenstein • CanadaSenior💰 CA$90,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital and content marketing, with a strong focus on managing multi-channel campaigns, optimizing performance metrics, and leveraging tools like Google Analytics and WordPress. Proven ability to lead SEO strategies, manage budgets, and present insights to stakeholders effectively.

Highest-signal resume keywords

Digital Marketing StrategyGoogle Analytics (GA4)WordPress ManagementSEO StrategyCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent MarketingSEOGoogle AdsEmail MarketingGoogle Tag ManagerAdobe Creative CloudBasic HTML/CSSCampaign MonitorPerformance Metrics

Soft Skills

Cross-Functional CollaborationInitiativePresentation SkillsStakeholder AlignmentEntrepreneurial Mindset

Tools & Technologies

Google Analytics (GA4)WordPressGoogle AdsCampaign MonitorGoogle Tag ManagerLinkedInInstagram

Industry Keywords

B2BConstructionArchitectureDesignCASL Compliance

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Build and own the digital and content plan, editorial calendar, and campaign roadmap aligned with marketing strategy and sales goals
Manage the digital marketing budget across paid media, website, and marketing technology
Own channel KPIs including web traffic, leads, and social media engagement
Track performance using Google Analytics (GA4) and native platform insights, refine tactics, and identify growth opportunities
Present results, insights, and recommendations to leadership and align stakeholders on priorities
Manage and optimize the WordPress website, including portfolios, brand stories, product pages, landing pages, plugins, performance, and AODA accessibility
Lead SEO strategy, including keyword research, technical SEO, Google Search Console, and AEO/AI search optimization
Maintain GA4 and Google Tag Manager tracking for form fills, leads, and campaigns
Work with Sales to ensure leads are captured in Copper CRM and followed up quickly
Own LinkedIn and Instagram strategy, content creation, publishing, scheduling, community management, and reporting
Own email marketing, including audience lists, segmentation, newsletters, nurture campaigns, CASL compliance, and reporting
Plan and run Google Ads paid search campaigns and test other paid channels as budget allows
Improve the digital marketing stack, including Google Ads, GA4, Campaign Monitor, and WordPress
Lead integrated campaigns across social media, email, web, and collateral
Brief and manage external agency and freelance partners
Create copy and creative for project spotlights, emails, social posts, and customer-facing touchpoints
Deliver marketing materials, sales tools, and digital communications for product launches, business initiatives, and industry events
Develop fresh campaign ideas and new content formats
Own event content and pre- and post-event digital campaigns

Requirements

What you’ll need

7+ years of hands-on experience in digital and content marketing
Degree or diploma in marketing, communications, or equivalent real-world experience
Experience owning multi-channel campaigns and channel performance
Experience managing a marketing budget
Experience briefing and managing external agencies, freelancers, or vendors
Track record of building a digital or content plan and accountability for KPIs such as web traffic, leads, and engagement
Experience presenting results and recommendations to senior leaders and aligning stakeholders
Hands-on experience publishing and managing content natively in LinkedIn and Instagram
Experience running paid search campaigns on Google Ads
Experience with Campaign Monitor or a similar email marketing platform, including list management and CASL-compliant email practices
CRM experience is an asset
Experience with Adobe Creative Cloud, specifically Photoshop and InDesign
Strong proficiency in Google Workspace
Hands-on experience managing a WordPress website
Basic HTML/CSS is an asset
Strong working knowledge of Google Analytics (GA4), Google Tag Manager, Google Search Console, and native LinkedIn and Instagram insights
Self-starting, entrepreneurial mindset with a track record of taking initiative and driving projects from idea to finished deliverable
Comfortable balancing independent execution with cross-functional collaboration in a nimble, fast-paced environment
Portfolio or examples of digital campaigns with measurable results
Experience in B2B, construction, architecture, or design-related industries is an asset
Genuine passion for the mission to bring play to the world
Successful candidates may be required to consent to relevant pre-employment background checks

Benefits

Comp & perks

Profit sharing and performance bonuses
Employee share ownership opportunities (ESOP) after 1 year of service
Six-week sabbatical after 14,000 hours worked
Tuition reimbursement for continuous learning
Extended health and dental benefits
Flex time with options to work hybrid to support work-life balance
Company events
Casual dress code
Accommodation during the recruitment process and otherwise
Background checks relevant to the role prior to receiving a job offer
Inclusive, diverse, and belonging-focused work environment