Director, Music GTM

Easol

. Own Easol's UK Music go-to-market strategy, annual and quarterly plans, targets and priorities .

Posted 10/27/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies within the UK music industry, with a strong focus on revenue generation, market segmentation, and team leadership. Proficient in leveraging modern sales tools and AI to enhance productivity and decision-making.

Highest-signal resume keywords

Go-To-Market StrategySales Team LeadershipMarket SegmentationData-Driven Decision-MakingIndustry Relationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B SaaS ExperienceMarket SizingPipeline ManagementForecastingSales Performance Management

Soft Skills

People ManagementCoachingCollaborationTrust Building

Tools & Technologies

CRM ToolsAI Sales Tools

Industry Keywords

Live Music IndustryFestivalsPromotersTicketingPayments

About the role

Key responsibilities & impact

Own Easol's UK Music go-to-market strategy, annual and quarterly plans, targets and priorities
Deliver UK new business revenue and define the market focus
Build and maintain the UK total addressable market across festivals, promoters, destination events, club brands, tours and venues
Define the ideal customer profile, tier accounts, design territories and account assignments, and set coverage across enterprise, mid-market and SME
Hire, lead, coach and develop Account Executives; set standards and manage performance
Define UK KPIs and operating cadence with RevOps, including pipeline coverage, conversion, velocity, win rate and forecast accuracy
Personally lead or support complex, multi-stakeholder opportunities and build senior industry relationships
Travel across the UK and occasionally Europe to meet creators and prospects, attend festival sites and represent Easol at industry events
Embed AI and modern sales tools into account research, outreach planning, meeting preparation and CRM accuracy
Partner with Marketing, Customer Success, Finance and Product on demand generation, handovers, expansion, deal structures and market feedback
Collaborate with the global Music team in North America and Europe on playbooks, cross-regional accounts and shared learning

Requirements

What you’ll need

Experience working in or selling into festivals, promoters, ticketing, venues or music tech
Real network within the live music industry
Understanding of on-sales, settlements and promoter economics
Proven experience building and leading sales teams that consistently hit target
Ideally experience in B2B SaaS, ticketing, payments or a marketplace model
Experience owning a significant commercial number
Experience sizing a market, segmenting it and designing territories
Data-driven decision-making and rigor around pipeline and forecasting
Strong people management, hiring, coaching and performance management skills
Ability to build trust with founders and senior decision makers
Fluency with modern sales tools and day-to-day use of AI for productivity
Willingness to travel frequently across the UK, internationally at times, and attend some evenings and weekends during festival season
Collaborative approach across functions and time zones

Benefits

Comp & perks

A company-funded "deep week": travel to a destination of your choice with dedicated time to focus on a project that matters to you
Monthly contribution towards a gym membership
Monthly contribution towards a mobile phone contract
Annual personal development budget
Choice of equipment
33 days of holiday, inclusive of public holidays
Weekly company meetings providing visibility into business wins, lessons, goals and direction
Open forum to shape what the company does and how it operates
Support for employees of all backgrounds and physical abilities to thrive